Description
Job Title: Digital Marketing Manager
Job Classification: Classified/Non-Instructional
Reports to: Chief Marketing Officer
Work Schedule: Calendar Year
General Description:
The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.
Qualifications:
- Bachelor’s degree in marketing, communications, or related field preferred.
- • 7+ years of experience in digital marketing, preferably in an education setting.
- • Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
- • Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.
- • Excellent communication, organization, and interpersonal skills.
- • Bilingual skills, particularly in Spanish, are a plus but not required.
Primary Responsibilities:
- 1. Digital Marketing
- Manage and update websites using WordPress or similar CMS platforms.
- Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.).
- Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite.
- Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications.
- Analyze traffic and performance data using Google Analytics (GA4).
- Ensure consistent brand messaging across all digital platforms.
- 2. Enrollment Support
- Respond to inquiries from prospective families in a timely and professional manner.
- Schedule and conduct school tours for interested students and families.
- Assist in organizing and executing enrollment campaigns, open houses, and outreach events.
- Help families navigate the enrollment process and online applications.
- Track lead-to-enrollment funnel and support CRM follow-up efforts.
- 3. Collaboration & Operations
- Coordinate closely with school staff, leadership, and the central office marketing team.
- Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests.
- Support photography, videography, and media alerts for key events.
- Monitor community sentiment and engagement online.
Essential Skills and Abilities:
Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.
