Company OverviewSiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces – from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.
At SiteOne, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to the SiteOne DNA and support for our associates through development programs, benefits, and perks align with our vision to "Be a Great Place to Work for Our Associates". We foster a culture of safety, teamwork, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join SiteOne and grow Stronger Together™!
Position OverviewThe Director, Brand Strategy and Content reports to the VP, Integrated Marketing and is responsible for working with cross functional teams to drive master and private label brand strategy to meet business objectives. This role is also responsible for developing the content strategy to support these brands as well as our social media and PR channel activation. This role is a fundamental position, serving as a strategy driver and influencer supporting our brands across all departments within our organization.
What you'll do:
Brand Strategy & Leadership
- Drive and evolve a comprehensive brand strategy for 2 master brands and 6 private label product brands including positioning, architecture, value propositions and guidelines.
- Support annual brand planning as the SME informing departmental strategies such as product development, marketing, sales, training, pricing and distribution.
- Collaborate with data and insights team to outline our customer journey and purchase drivers and identify whitespace opportunities in our strategic roadmap.
- Work with data and insights team to identify and measure brand KPIs and performance metrics.
Content Strategy & Execution
- Develop and oversee an integrated content strategy, including articles, videos, digital and SEO content.
- Collaborate with internal and external partners to create high-quality, engaging content that supports demand generation and brand awareness.
- Ensure brand consistency across all touchpoints, including full-funnel marketing channels (digital, events, merchandising, paid media, social, PR etc.)
- Work closely with the channel teams (paid/earned/owned) to amplify content and brand initiatives.
- Develop and manage editorial calendar, prioritizing content against key business priorities.
- Establish and optimize for KPIs.
- Stay ahead of industry trends, competitor activities, and emerging marketing innovations.
Social Media, PR & Influencer Marketing
- Develop and execute strategies for our social media and PR channels including influencer marketing opportunities.
- Manage external agency partners and internal teams to support multiple social media instances at the national and local level.
- Own our influencer strategy including identifying talent, managing relationships and negotiating partnerships.
Skills We Are SeekingEducation/Experience:
- Bachelor’s Degree in Marketing, Business or Advertising
- 8+ years’ experience in brand strategy, content marketing or related fields.
- Exceptional communication, leadership and stakeholder management skills.
- Proven experience with brand strategy development and gaining buy-in from cross-functional leaders.
- Experience managing and mentoring internal and external teams including agency partners.
- Ability to craft effective program briefs, communications plans and content strategies.
- Proven ability to identify, manage and present measurement reports and insights to inform strategy optimizations.
- Ability to prioritize high volume, competing priorities across multiple functions.
- Humble, servant-leader work and team management style.
- Experience building and scaling capabilities within a large, matrixed organization.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Experience with social media management tools and creative agencies.
Compensation & Benefits:
- Competitive Compensation
- Medical, Dental and Vision plans
- Paid Time Off, Paid Holidays
- DailyPay available!
- 401k with company match
- Tuition Reimbursement
- Lucrative Associate Referral Program
- Company Apparel and Work Boot Vouchers
- Opportunity for Advancement
- Paid Training and Business Certifications Available
- Free Counseling Services/Employee Assistance Program
- Life Insurance and Short- and Long-Term Disability Insurance
- Product Discounts
- Most Branches never work Sundays!
THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.
SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.
If you are ever unsure whether a message is really from SiteOne, here’s how to protect yourself from recruiting scams:
- SiteOne will never ask for payment, sensitive personal info, or documents over email, messaging apps., or interviews
- All SiteOne job openings and updates will be posted on our official careers page: https://careers.siteone.com/
- SiteOne job related emails will be sent with a @siteone.com. All other variations are likely fraudulent.
- You can always reach our SiteOne team directly at Recruit[email protected] to confirm
