Change the world. Love your job.
About the job:
The Digital Experience operations and Analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.
This internship is geared towards individuals who have an interest in:
- Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
- Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
- Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
- Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
- Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
- Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!
