Marketing Operations & MarTech Specialist (Manchester)

Aptitude Software • Full-time • Manchester, England, United Kingdom • 1m ago

Aptitude Software is undergoing a marketing transformation - investing in data, insights, and infrastructure to accelerate growth. Our goal is to create a demand generation engine that is efficient, measurable, and scalable.

As a Marketing Operations & MarTech Specialist, you’ll own the systems, processes, and data that power our marketing. You will ensure campaigns run efficiently, the funnel is transparent, and decisions are driven by reliable data insights.

What Success Looks Like

You build and maintain a marketing infrastructure that fuels predictable growth by:

Owning and optimizing the MarTech stack (automation, CRM, reporting tools) to ensure seamless lead flow and attribution.
Leverage Marketo and Demandbase to orchestrate multi-channel ABM campaigns and provide insights on account engagement and pipeline impact.
Collaborating with Sales and Marketing to implement and optimise Demandbase, ensure alignment on ABM strategy, campaign execution, and measurement of target account engagement.

Improving data quality and governance so sales and marketing share a single source of truth.

Partnering with Sales Operations to align systems, definitions, SLAs, and reporting, ensuring visibility across the funnel.

Creating dashboards and insights that empower the marketing team to make smarter, faster decisions.

Proactively identifying opportunities to improve efficiency, generate Sales pipeline, and improve ROI and conversion tracking

You enable adaptability and clarity by

Turning complex data into clear, actionable insights.

Establishing processes that scale while leaving room for innovation.

Acting as the operational backbone of the marketing function.

What we offer:

We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.

We’ll also offer you a competitive salary as well as the following benefits:

401(k) retirement plan with matching

Competitive vacation and paid time off

Healthcare benefits – medical insurance, dental insurance and vision plans

Pre-tax saving accounts

Life and Disability Insurance

ShareSave scheme (ability to purchase company shares on preferential terms)

Flexible working conditions and hybrid work model

Where you’ll be:

Whilst this role is based from our Manchester office, we support hybrid working

To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day

3 – 5 years’ experience in marketing operations, RevOps, or a related role.

Proven, hands-on expertise in Marketo (certification preferred) and Demandbase is required, alongside experience with MAPs (e.g., HubSpot, Pardot), CRM (Salesforce) and tools (e.g. Outreach, ZoomInfo).