Your Role in Our Journey
Wine Enthusiast is looking for a part time marketing copywriter to support the needs of our Commerce
Creative Brand team. You’ll be primarily involved in the digital copy development for Wine Enthusiast
Shop, creating marketing and sales content that promotes our products and supports an excellent
customer experience.
What You'll Be Uncorking
Key Responsibilities:
Crafting and editing copy for product description pages, landing pages and
content marketing pieces, as well as print catalog and direct mail pieces that align with the Wine
Enthusiast voice and tone including:
- Comprehensive product descriptions for PDPs that bring our products to life, working with merchandising and marketing teams to identify key benefits and angles for new products
- SEO footer copy, FAQs, buying guides and other SEO-focused initiatives
- Meta titles and descriptions
- Content for category and brand landing pages
- Headlines and supporting copy for Home Page promotions
- Content marketing articles and guides revolving around our products and expertise
- Email campaigns and social media advertising assets
- Audits of and revisions to existing content and PDPs
- Headline and product copy for direct mail print pieces: catalogs, postcards, etc
- Support Content Director and creative team with special projects
- Help maintain Commerce Copy Style guide
- Proof catalog and other assets to ensure accuracy, consistency and error-free copy
Location: This position offers a flexible hybrid schedule, requiring employees to be onsite at our Valhalla, NY headquarters twice per week, with Tuesday designated as a required in-office day.
Hours: 25 hours, Monday - Friday
Rate: $30 - $40/hour, depending on experience
The Perfect Blend (What You Bring to the Table)
Qualifications:
- At least 3-5 years in product marketing copy/content writing for a national or global lifestyle brand
- Luxury lifestyle/furnishings or wine products industry background preferred
- Understanding of SEO best practices and keyword research
- Strong editing/proofreading skills and attention to detail
- Proficiency in project management and collaboration tools
- Experience with Wordpress
- Existing knowledge about wine a plus
- Bachelor's Degree in English, Marketing, Communications, or related
Please be prepared to submit your portfolio demonstrating ability to craft compelling and effective marketing copy in print and digital formats.
Our Commitment to You
401(K), Employee Discount, optional Wine Tasting Class participation, Flexible Schedule, Dynamic and Collaborative work culture.
Our Core Values
PASSION
We’re not just a company; we’re a community. Our job is to enhance the lives of others, making the wine industry and all its offerings accessible and enjoyable. Delighting and educating our consumers is at the core of everything we do.
COLLABORATION
We believe in the power of working together, sharing ideas, and leveraging our collective talents to achieve our goals. We mentor those we lead and surround ourselves with people who drive us to do more than our personal best.
INNOVATION
We value those who think outside the box to elevate the company. We celebrate change, appreciating that a nimble culture attracts talent and motivates team members to push the envelope and build our business for the future.
TRANSPARENCY
Communication and integrity are the cornerstones of our relationships with each other and our customers. We speak openly about our achievements and challenges, with the goal of helping each other grow.
EMPATHY
We support our employees with patience and understanding, recognizing that work hours represent a substantial percentage of one’s time. We encourage a diverse mindset that helps us better reflect the evolving wine culture.
JOY
We recognize that our business is not just about numbers, but also about people. As a family business, we honor the importance of our employees’ home lives. We encourage fun, discovery, adventure and health for our teams.
Our Commitment to Inclusion & Equity
At Wine Enthusiast, we are committed to fostering a diverse, equitable, and inclusive workplace. We are an Equal Opportunity Employer (EOE) and do not discriminate against employees or applicants for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. As part of our commitment to fair hiring practices, we have adopted "ban the box" policies to provide individuals with criminal records a fair chance at employment. We consider all applicants on their merits and qualifications, considering their ability to perform the job.
Our family-owned company was born from a passion to bring a fine wine experience to the everyday. We believe wine is best shared with others and brings people together. In 2021, Adam and Sybil's daughters Erika Strum Silberstein and Jacqueline Strum were named co-presidents and continue to lead the mission of bringing wine to life. The second generation works together with the collective team to create new and better ways for everyone to explore and enjoy the exciting world of wine, including low-alcohol wines, non-alcohol wines, spirits, and beyond! We hope you’ll join us with a glass in hand.
