DO WHAT YOU LOVE!
Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking CRO Specialist to join its remarkable Miami-based, in-house team.
WHO ARE WE?
Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.
You can learn more about the brands we represent by visiting www.sandals.com and www.beaches.com.
We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want!
APPLY, CREATE, IMPACT:
If you’re ready to make an impact on one of the world’s most renowned hospitality brands, we invite you to apply for the CRO Specialist via our career portal: http://www.uvcareers.com/
JOB DESCRIPTION:
As our Conversion Rate Optimization (CRO) Specialist, you will join our Digital marketing team, and play a pivotal role in helping us improve the digital booking experience across our web platforms. We aim to maximize the performance of our websites and sales funnels, creating new and more impactful user experiences.
You will be responsible for analyzing user behavior, identifying friction points, documenting that analysis, supporting the running of strategic A/B tests. The goal is to deliver measurable improvements to conversion funnels. Using a mix of quantitative data, and qualitative insights, we will work together to transform digital traffic into meaningful action, driving growth for the Sandals & Beaches all-inclusive resort brands.
You must be self-motivated, believe in self-study to build new skills, customer-focused, analytical, and literate in experimentation and UX thinking. Our team works as a bridging point across departments, so it’s critical that you are comfortable working at the intersection of technology, content, and design.
JOB ROLES AND RESPONSIBILITIES:
Conversion Strategy & Execution
• You will support the execution of our CRO strategies, ensuring they are aligned with company goals, where we optimize key touch points across our booking funnels and lead-gen experiences.
• Together with the CRO Manager you will translate customer behavior insights into prioritized hypotheses and high-impact A/B or multivariate tests will.
Research: Users, Competitors & Market
• You will aim to uncover friction points and customer experience improvement opportunities by analyzing user journeys and behavioral data. Analysis will be through using web analytics tools like Contentsquare, Hotjar, and Google Analytics 360.
• You will contribute to the CRO Team’s user research efforts by supporting building and analyzing customer surveys, interviews, and usability tests—helping us understand user behavior on a deeper level.
• Stay updated on industry trends, conduct market research, and analyze competitor strategies to identify opportunities and maintain a competitive edge.
• Stay informed about the latest developments, technologies, and best practices in performance marketing and digital advertising to leverage emerging opportunities.
A/B Testing & Funnel Optimization
• You will help us maintain and update our A/B testing roadmap. This will be done by helping document, design, launch, and monitor experiments that test our hypotheses and drive conversion improvements.
• Work to reduce user friction and boost engagement in our sales funnels by evaluating landing pages, forms, and calls-to-action.
Collaboration & Implementation
• You will work closely with UX/UI designers, developers, and content strategists to ensure test variants are implemented on time and bug free, delivering seamless user experience.
• Supporting the coordination between teams is critical, ensuring that our optimization initiatives are launched efficiently and accurately.
• Communicating and collaborating with CRO agency partners.
Reporting & Documentation
• When experiments are complete: you will help create clear, actionable reports that summarize experiment results, including performance insights for key stakeholders.
• You will maintain accurate documentation of our test backlog, results, and learnings—so we can continuously refine our experimentation strategy.
COMPETENCE REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications include:
• High intent to help mature the CRO program and be part of a high-functioning team.
• Expertise in analytics tools that cover heat mapping, user journeys and user behavioral data, user session recordings, and A/B test analytics.
• Web Analytics Tools such as: Google Analytics 4, Contentsquare, Hotjar, Looker Studio,
• A/B Testing tools such as: AB Tasty, Optimizely, VWO, or something similar.
• Expertise with design tools like Adobe, Lucid chart, Figma etc.
• Experience supporting the design, setup and launch of A/B tests.
• A fundamental understanding of UX/UI principles, behavioral psychology, cognitive biases, and responsive design.
• Working knowledge of HTML/CSS and experience collaborating with front-end developers.
• Ability to synthesize complex data into testable hypotheses that align with business goals and produce objectively better user experiences.
• Strong organizational, communication, and stakeholder management skills.
• Familiarity with SEO fundamentals and how CRO amplifies broader acquisition strategies.
• Comfortable presenting to executive leadership and supporting cross-functional teams.
EXPERIENCE:
Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc. in order to perform the role of CRO Specialist competently.
Education: Bachelor’s degree in Marketing, Business, UX Design, Digital Media, or related field.
Experience: One (1) to three (3) years in CRO, UX research, growth marketing, or digital experimentation roles. Experience optimizing booking funnels or travel/hospitality websites. Knowledge of personalization platforms and dynamic content tools. Understanding of SEO and its intersection with CRO.
BENEFITS:
We offer a full benefits package including:
- Health
- Dental
- Vision
- Employer paid life insurance, STD, and LTD
- Sick days
- Vacation days
- 9 Holidays
- Tuition assistance
- Parental leave
- 401K plan with a company match
Additional perk: After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate.
Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first-hand what makes us so passionate and most of all so “Unique”.
ABOUT UNIQUE VACATIONS:
Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts.
Designed for couples in love, Sandals Resorts boasts 18 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos.
We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands.
Learn more about the brands we represent at www.sandals.com and www.beaches.com.
