Email Marketing Specialist

ACME ELECTRIC MOTOR INC • Full-time • Burnsville, Minnesota, United States • 1m ago

Who We’re Looking For:

We are seeking a motivated and detail-oriented Email Marketing Specialist to own and grow our email and SMS programs for AcmeTools.com. This role is responsible for driving digital brand awareness, customer engagement, and sales through creative, data-driven campaigns. The ideal candidate combines creative execution with analytical insight and thrives in a fast-paced e-commerce environment.

About Acme Tools:

Acme Tools was founded as Acme Electric Motor in 1948 and continues to be a family-owned operation with over 700 team Acme members across North Dakota, Minnesota, and Iowa. In 1999, Tool Crib of the North, Acme’s catalog and internet division, was acquired by Amazon.com. After rebranding as Acme Tools, we are now one of the premier retailers of tools and equipment online within the United States. We pride ourselves on having a growing, innovative eCommerce department with a start-up like atmosphere, which will allow you to create and execute strategies with freedom and approach projects in creative ways.

You’ll Enjoy Our:

Work-Life Balance
Professional Development Training
Competitive Pay & Annual Performance-Based Increase Opportunities
Generous PTO plan that starts accruing on day 1!
Paid Holidays – we are closed the 6 major holidays of the year
Maternity Leave (partially paid through company paid short-term disability!)
Work environment where everyone strives to do their best work and can see their impact on the company
Community Involvement Opportunities
Generous Employee Discounts

We Also Provide:

Various Medical, Dental, & Vision Insurance Plans To Fit Any Lifestyle & Family
Supplemental Health Insurance Add-On Programs
Medical & Dependent Care Flexible Spending Accounts
100% Company Paid Short- & Long-Term Disability Insurance
401(k) Program & Company Matching
100% Company Paid Life Insurance

What You’ll Take Ownership Of:

The Email Specialist is responsible for building digital brand awareness and driving sales for the AcmeTools.com email platform by:

Supporting email & SMS channel strategy for AcmeTools.com
Creating, executing, and supporting the look and feel of email and SMS media across all devices
Closely monitoring email & SMS reporting features such as read rates, click-through rates, bounce rates, A/B testing, and similar metrics to monitor effectiveness of campaigns and brainstorm solutions for increased performance
Working with the eCommerce team to strategize new ways to build and retain email & SMS subscriber lists through website, digital media, and in-store campaigns
Maintaining deadlines to ensure that all stakeholders have sufficient time to review campaigns
Keeping up with the latest developments in email and SMS marketing to make sure that our campaigns are engaging, compliant, and successful
Maintaining design documentation, style guides, and specifications

Need-To-Haves:

Bachelor’s degree in Design, Communications, Marketing or related field OR equivalent working experience
Knowledge and experience designing across multiple digital media and platforms, preferably email & SMS channels
Understanding of branding, style guidelines and following style restrictions; clean design sense
Strong Technology & Adobe Creative Suite experience, including UX design skills
Exceptional attention to detail and analytical skills with the ability to not only use metrics to spot successes/improvements, but strategize how to capitalize on them
Ability to work with a high level of autonomy and take initiative
Excellent communication, planning, time management, and follow-through skills
Natural visual thinker ready to grow and take direction from creative leadership

Love-To-Haves: