Why Work at Hotel Vin?
At Hotel Vin, Autograph Collection, we don’t just offer jobs—we create opportunities to thrive in a dynamic, culture-driven environment. Located in the heart of Grapevine, Texas, our luxury boutique hotel blends world-class service with a passion for unforgettable guest experiences. Hotel Vin features 120 elegantly designed guest rooms, the renowned Bacchus Kitchen + Bar, and a premier wine experience celebrating the region’s rich heritage. As part of Harvest Hall, a European-style food hall, and with state-of-the-art event spaces and a rooftop terrace, Hotel Vin is the perfect blend of luxury, innovation, and hospitality.
DEPARTMENT: Marketing
REPORTS TO: Marketing Manager
STATUS: Exempt
OVERVIEW: At Hotel Vin, we call our Social Media Managers “Experience Curators” because they work closely with the Marketing Manager to develop and execute on-site events in Harvest Hall and Hotel Vin while serving as champion for all social media channels and cultivating community partnerships.
PRIMARY JOB FUNCTIONS:
The following job functions should contribute to creating content for marketing efforts captured through photography and video.
- On-Site Activations:
- Serve as marketing champion for on-site activations and implementations.
- Partners with the Director of Operations & Activations, Hotel Operations team to create stellar pop-up experiences for locals and guests to interact with on-site and online.
- Partner with property team to bring brand awareness full circle – online and off.
- Social Media:
- Help build and implement social media game plan for hotel and outlet(s) through industry research, digital benchmarking, target audience identification, and setting clear goals.
- Champion social media marketing and day-to-day activities including:
- Create high-quality content calendars that build meaningful connections and encourages followers to take action.
- Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
- Build hype and engage with online followers and guests bringing personality to community management – through messages, comments, mentions, reviews, etc.
- Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
- Develop and expand community and/or influencer outreach efforts.
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- Report on social media game plan routinely. Compile takeaways for management showing results (ROI).
- Analyze social media KPIs and tweak game plan as needed.
- Follow trends in social media tools, applications, channels, design and strategy.
- Community Partnerships:
- Cultivate and increase local partnerships.
- Engage with community through local events, sponsorships, giveaways, etc.
- Attend local educational and networking events to increase knowledge, skills, and brand awareness.
- Connect with local and industry social media circles to implement ongoing education to remain highly effective.
Job Requirements
Essential:
- Great interpersonal skills.
- Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and on-site activations.
- Maintains exceptional verbal and written communications skills.
- Has creative eye for capturing quality photography.
- 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
- Computer literate, comfortable with standard business software, such as Outlook, Microsoft applications, and Adobe applications.
- Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
- Maintains personal social media profiles in a professional manner.
- Makes evident good technical understanding and can pick up new tools quickly.
- Demonstrates winning social customer service techniques such as empathy, patience, advocacy and conflict resolution.
- Ability to:
- Perform job functions with attention to detail, speed, and accuracy.
- Be a clear thinker, remaining calm, and resolving problems using good judgment.
- Follow directions thoroughly.
- Multitask and practices superior time management.
- Capture and make minor edits for photography and videos.
- Effectively communicate information and ideas through written and visual format.
- Understand social media KPIs and application to overall strategy.
- Take ideas and see them through.
- Easily and naturally promote brand advocacy through relationships, online and off.
Desirable:
- Knowledge of online marketing and good understanding of major marketing channels.
- Previous experience with social media software such as Facebook Business Manager, Sprout Social or other social media dashboards.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Previous experience of managing business social media profiles.
