Digital Marketing Manager, Paid Search

The businesses of Merck KGaA, Darmstadt, Germany • Full-time • Bedford, Massachusetts, United States • $86,300 - $153,500 / year • 1w ago

Work Your Magic with us! Start your next chapter and join MilliporeSigma.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role:

As a key member of the Performance Marketing & Channel Operations Team, the Digital Marketing (DM) Manager, Google Ads, will be responsible for end-to-end channel strategy & execution. This role will take an ROI-driven approach to maximizing the Google Ads channel to reach business objectives for Process Solutions (PS) within the Life Science business of MilliporeSigma. This role will be required to collaborate intensively with cross-functional teams from within PS to support full-funnel digital marketing campaigns. This individual will also partner with teams outside of PS in order amplify overall business impact of Google Ads and to ensure full utilization of the channel. At its core, the DM Manager of Google Ads will be at the forefront of channel capabilities and advancements in technology – being the leader in strategizing channel execution. Additionally, they will be accountable for hands-to-keyboard programming, optimization and oversight of Google Ads campaigns including budget management, forecasting, bid strategies, asset creation and reporting on performance & output.

Key Responsibilities:

1. Channel Strategy

Serve as the primary point of contact for PS DM activities related to Google Ads
Engage in campaign planning meetings and strategy development of our campaigns. Identify how Google Ads can enhazh all relevant partners.
Develop always-on blueprint and long-term operating model.
Lead keyword and competitor research, leveraging tools such as SEMRush & Google’s Keyword Planner.
Foster strong partnerships with Google Ads Account Team and leverage resources available to us to streamline our planning as well as overall execution.

2. Channel Operations & Campaign Optimization

Program and setup campaigns using best practices and guidelines established by Google as well as the industry.
Develop campaign assets such as keyword lists, ad copy, visual ad creative, audience targeting and drive webpage enhancements required to meet campaign objectives.
Partner with Digital & eCommerce (D&eC) for executing and enhancing paid search capabilities for eCommerce. Find synergies between the teams to magnify impact and learn from one another’s activities.
Stay up to date on Google enhancements and evolutions in technology

3. Performance Measurement

Track and monitor campaign performance according to required cadence. Use data-driven insights to recommend and implement ongoing improvements.
Google Ads KPIs & targets for Process Solutions
Work with PS & D&eC Analytics teams to establish and maintain self-serve reports & dashboards for adequate monitoring of the campaign.
Collaborate with analytics teams to implement conversion and webpage tracking critical to the success of campaigns.
Lead A/B testing efforts to further optimize and impact the channel can have on overall DM campaigns

Who You Are

Minimum Qualifications:

Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field. A Master’s degree is preferred.
5+ years of experience in managing the Google Ads channel or in a general search marketing role, preferably in B2B or life sciences environments.
At least 10 years of professional experience.

Preferred Qualifications:

Proficiency in Google Ads, Google Analytics, and other relevant digital marketing tools and platforms.
Experience managing significant Paid Search budgets with a focus on ROI.
Demonstrated ability to thrive in a dynamic environment while juggling multiple projects and deadlines. Accompanied by excellent attention to detail and deadline-driven mindset.
Exceptional analytical capabilities to derive insights from data and drive strategic decisions.
Strong written and verbal communication skills, adept at presenting complex ideas in an understandable manner.
Experience with conversion rate optimization, landing page optimization & A/B testing.
Strong interest and enthusiasm for digital marketing and it’s impact on overall success. Candidate should bring entrepreneurial-like approach.
Proven experience with SEO strategy & execution, keyword analysis and leveraging tools such as SEMRush or Botify.

Pay Range: $86,300- $153,500

Our ranges incorporate all levels and career types available within this specific role, and are derived from relevant industry market data. Should we decide to make an offer, we will consider several factors, including but not limited to your location, skills, experience, career level, and other job-related factors. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; paid time off; and paid holidays; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!