Social media and content specialist
What you’ll be doing
Create & Innovate
· Develop and edit short-form video content for TikTok and Instagram (both in-office and on set).
· Capture authentic, social-first moments that bring our campaigns and collections to life.
· Write content briefings with clear direction and tone of voice for our UGC creators.
· Design dynamic social graphics and visuals using tools like Canva or Adobe Creative Suite.
· Experiment with new formats, transitions, and creative styles to keep content fresh and exciting.
· Confidently use AI tools to support ideation, captioning, and creative optimisation.
Plan & Execute
· Own the Instagram and TikTok content calendars, alongside the Social Media Manager, ensuring consistent storytelling across both platforms.
· Collaborate closely with our creative, influencer, and brand teams to deliver cohesive social content.
· Help coordinate social shoots, from planning to on-set execution, ensuring strong brand representation.
· Spot and act on social trends — from audios and memes to visual aesthetics — and turn them into brand-relevant ideas.
Analyse & Optimise
· Monitor and analyse content performance, spotting what resonates with our audience.
· Share learnings and recommendations to continually evolve our content strategy.
· Support monthly reporting.
Collaborate & Connect
· Partner with our influencer team to brief creators and integrate UGC into social campaigns.
· Support on community engagement when needed, ensuring our followers feel seen and heard.
What you’ll bring
· 2–4 years’ experience in social media, content creation, or digital marketing — ideally within fashion, lifestyle, or beauty.
· Strong understanding of TikTok and Instagram — you know what works (and what doesn’t).
· Skilled in mobile video production and short-form editing tools (e.g. CapCut, Premiere Pro, etc.).
· Confident writing captions and crafting social copy with personality.
· Sharp eye for visual storytelling, layout, and aesthetics.
· Ability to interpret content performance and apply learnings quickly.
· Fluent English (Dutch or other languages are a plus). Please, send us your CV in English.
· Organised, proactive, and passionate about creative storytelling.
· A self-starter with respect for others’ points of view: The ability to work well alone as well as with different departments across the business
· Finished a Bachelor, HBO or Master’s degree in (online) marketing/communications
Why you’ll love working with us
At Hunkemöller, we celebrate confidence, creativity, and connection. You’ll join a team that values innovation, collaboration, and fun — with the freedom to test ideas, take creative risks, and make an impact.
We believe social media is where our brand truly comes to life — and you’ll be right at the heart of it.
We’re looking for a creative, trend-savvy storyteller to join our Global Social Media & Influencer Team. If you live and breathe content, scroll TikTok for “research,” and know how to turn a creative brief into a scroll-stopping moment — this role is for you.
As our Social Media & Content Specialist, you’ll bring the Hunkemöller brand to life every day across social and beyond. From planning content calendars to creating videos that make people double-tap, you’ll be the creative engine behind our social presence.
We’re looking for a creative, trend-savvy storyteller to join our Global Social Media & Influencer Team. If you live and breathe content, scroll TikTok for “research,” and know how to turn a creative brief into a scroll-stopping moment — this role is for you.
As our Social Media & Content Specialist, you’ll bring the Hunkemöller brand to life every day across social and beyond. From planning content calendars to creating videos that make people double-tap, you’ll be the creative engine behind our social presence.
What you’ll be doing
Create & Innovate
· Develop and edit short-form video content for TikTok and Instagram (both in-office and on set).
· Capture authentic, social-first moments that bring our campaigns and collections to life.
· Write content briefings with clear direction and tone of voice for our UGC creators.
· Design dynamic social graphics and visuals using tools like Canva or Adobe Creative Suite.
· Experiment with new formats, transitions, and creative styles to keep content fresh and exciting.
· Confidently use AI tools to support ideation, captioning, and creative optimisation.
Plan & Execute
· Own the Instagram and TikTok content calendars, alongside the Social Media Manager, ensuring consistent storytelling across both platforms.
· Collaborate closely with our creative, influencer, and brand teams to deliver cohesive social content.
· Help coordinate social shoots, from planning to on-set execution, ensuring strong brand representation.
· Spot and act on social trends — from audios and memes to visual aesthetics — and turn them into brand-relevant ideas.
Analyse & Optimise
· Monitor and analyse content performance, spotting what resonates with our audience.
· Share learnings and recommendations to continually evolve our content strategy.
· Support monthly reporting.
Collaborate & Connect
· Partner with our influencer team to brief creators and integrate UGC into social campaigns.
· Support on community engagement when needed, ensuring our followers feel seen and heard.
What you’ll bring
· 2–4 years’ experience in social media, content creation, or digital marketing — ideally within fashion, lifestyle, or beauty.
· Strong understanding of TikTok and Instagram — you know what works (and what doesn’t).
· Skilled in mobile video production and short-form editing tools (e.g. CapCut, Premiere Pro, etc.).
· Confident writing captions and crafting social copy with personality.
· Sharp eye for visual storytelling, layout, and aesthetics.
· Ability to interpret content performance and apply learnings quickly.
· Fluent English (Dutch or other languages are a plus). Please, send us your CV in English.
· Organised, proactive, and passionate about creative storytelling.
· A self-starter with respect for others’ points of view: The ability to work well alone as well as with different departments across the business
· Finished a Bachelor, HBO or Master’s degree in (online) marketing/communications
Why you’ll love working with us
At Hunkemöller, we celebrate confidence, creativity, and connection. You’ll join a team that values innovation, collaboration, and fun — with the freedom to test ideas, take creative risks, and make an impact.
We believe social media is where our brand truly comes to life — and you’ll be right at the heart of it.
