Manager, Marketing Operations

Thomson Reuters • Full-time • Ann Arbor, Michigan, United States • $99,400 - $184,600 / year • 1d ago

Summary of the Role:

We’re hiring a hands-on Marketing leader who will own omni-channel campaign planning and performance for our SafeSend and SurePrep products, while stewarding key marketing operations work. You’ll drive strategy and execution, experimentation, and revenue impact, while forecasting performance, managing budgets, and keeping our lead flow and attribution tight.

About the Role:
Campaign Planning and Performance

Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets.
Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market
Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions.
Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity.
Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels
Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance
Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders.
Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI.

Marketing Operations

Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff.
Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs
Maintain and refine the attribution framework, ensuring accuracy across marketing channels
Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Key deliverables and KPIs

Pipeline and revenue contribution by product and campaign
Full-funnel conversion rates
Forecast accuracy vs. actuals; ROI
Speed-to-lead and routing accuracy
Attribution integrity and performance reporting

About You:

Bachelor's degree in marketing-related discipline or equivalent work experience
5+ years in marketing planning and campaign strategy, with demonstrated revenue impact
Highly data-driven, with advanced knowledge of marketing attribution modeling—including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting
Advanced knowledge of marketing automation workflows, lead scoring, and nurture design
Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required)
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
Comfort with QA and risk ownership
Excellent verbal and written communication skills
Strong organizational skills and attention to detail

#LI-TV1

What’s in it For You?

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.
For any eligible US locations, unless otherwise noted, the base compensation range for this role is $99,400 - $184,600.
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
This job posting will close 12/22/2025.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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