Content Creation and Optimisation:
- Develop, produce, and schedule compelling content for our diverse social media channels, including Facebook, LinkedIn, Instagram, TikTok, and YouTube. This role will support all the Rentokil, Initial and Mouldgone brands.
- Create and edit short-form video content specifically designed to go viral, driving brand awareness and generating quality leads. Monthly content will primarily be video (80%) and static imagery (20%).
- Proactively identify, engage, and manage collaborations with key influencers to broaden our brand's reach and enhance brand messaging. Ensure all partnerships deliver measurable results that align with our campaign objectives.
- Oversee the day-to-day management of all social media accounts, which includes developing a content calendar, crafting engaging captions, optimising hashtags, analysing performance metrics, and fostering community engagement.
- Maintain an up-to-date knowledge of the latest digital trends, particularly on platforms like TikTok and Instagram Reels, to ensure our content remains relevant and innovative.
Project Management and Campaign Briefs:
- Effectively prioritise and schedule content creation tasks, managing multiple projects concurrently to meet deadlines.
- Collaborate with cross-functional teams (Sales, Operations, Human Resources, Finance, SHE and Peer marketers across Asia) to coordinate campaign creation, share insights and align content with broader marketing strategies.
- Exhibit strong project management skills to ensure content production remains on track and achieves established objectives.
Email Marketing for Nurture Journeys:
- Create persuasive, compelling content for email landing pages as part of nurture journeys to enhance customer engagement.
- Leverage customer segmentation and buyer personas to craft personalized email content that drives conversions and aligns with customer journeys.
- Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
- Proficiency in video creation/editing tools such as CapCut, Canva, Adobe Premiere Pro, Video shooting.
- Mandatory to be native or fluent English speaker.
- Experience with basic website management (WordPress, Magnolia or similar platforms) and SEO knowledge preferred.
- Creative mindset with the ability to turn technical/industrial work into engaging content.
- Strong understanding of social media algorithms and content trends
- Ability to work independently and collaborate with a team.
QUALIFICATIONS & EXPERIENCE
- 1–3 years of experience in digital marketing, social media, or content creation (fresh grads with strong portfolios are welcome)
- Proven experience in digital content writing, with a strong portfolio of blog articles and web content.
- A portfolio that showcases your talent.
- 5 days work week - 8.30am - 5.45pm (After pass probation, you’ll be eligible for Friday hybrid work day)
- Located at McPherson Area, 10 min walk from Tai Seng MRT
- 16 days Annual Leave
- Annual Wage Supplement AWS
- Annual Salary Increment (performance based)
- In/ Out Medical &, Dental benefits, Insurance coverage
- Being a member of a top 100 FTSE global company
