WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Summary
The Digital Marketing Intern is highly motivated, analytical and creative in supporting the Digital Marketing Department’s strategic objectives. This role will also make a vital contribution to our cross-channel activities across all key markets, supporting the planning and development of targeted campaigns and executing those activities on a day-to-day basis.
The Intern will liaise with all business units of the Integrated Resort (Hotel, Shoppes, F&B, MICE, Entertainment, Museum etc.).
Job Responsibilities
Campaign Support & Personalization
Execute digital marketing campaigns across all digital channels to ensure brand’s overall objectives are achieved
Activate cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets
Marketing Automation
Manage the execution for non-member communications alongside Digital Marketing Manager. This includes content management, segmentation, testing and deployment, as well as continually monitor performance to make sure communications are personalized and optimized throughout the user journey.
Create and setup campaigns alongside stakeholders to deliver targeted communication to dedicated database lists
Monitor performance of campaigns to continuously refine and improve campaign performance with better content, segment targeting and approach
Support essential marketing operations efforts and processes across business units which includes content & project management, testing, platform integrations, technical solutioning and process optimization by coordinating with various teams (operational team, IT team etc) to enhance efficiency and effectiveness.
Analytics
Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed
Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance
Job Requirements
Education & Certification
Experience
Experience in reporting with Web Analytics Tools (GA360/GA4, Adobe Analytics) a plus
Experience in managing paid media campaigns a plus
Other Prerequisites
Passion for digital marketing and customer experience
Willingness to learn attitude
Ability to troubleshoot and problem solve in a fast-paced environment
Well organized and pro-active with excellent attention to detail
Possess excellent communication skills (verbal and written)
(Optional) Strong analytical skills
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
