We are seeking a creative and driven Marketing Executive with a strong focus on social media content creation to raise awareness of ECF’s work, engage stakeholders, and amplify fundraising and community-building efforts. This role will create compelling digital stories and campaigns that highlight the impact of our initiatives, aligning with both the charity’s mission and the Group’s brand voice.
Job Description
Content Creation & Storytelling
- Conceptualise, plan, and produce engaging social media content (graphics, videos, reels, posts) tailored for ECF’s audiences across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Capture and curate stories from ECF programmes, community events, volunteers, and beneficiaries in an empathetic and respectful manner.
- Draft copy that is clear, creative, and aligned with EtonHouse and ECF brand guidelines.
Social Media Management
- Manage ECF’s social media accounts, ensuring regular posting, timely responses, and active community engagement.
- Monitor analytics, track performance, and provide insights to optimise content reach and impact.
- Leverage Group campaigns and collaborate with the EtonHouse Social Media Team to amplify charity-related initiatives.
- Support digital fundraising campaigns, awareness drives, and donor/partner engagement initiatives.
Campaigns & Partnerships
- Work closely with internal teams, volunteers, and external partners to create collaborative content.
- Assist in building ECF’s online presence as a trusted partner in the social impact and education ecosystem.
Coordination & Alignment
- Report to the CEO of ECF while maintaining close collaboration with the Group CMO and marketing colleagues.
- Ensure content reflects ECF’s IPC charity obligations, maintaining accuracy, transparency, and accountability.
- Uphold brand voice consistency across all platforms while tailoring content for audience relevance.
Qualifications:
- At least Degree/Diploma in Marketing, Communications, Media, or related field.
- 1–3 years of experience in social media content creation, ideally in the non-profit or education sector.
- Strong writing and storytelling skills with sensitivity to diverse audiences
- Proficiency in Canva, Adobe Creative Suite, or similar design/video tools.
- Experience in managing social media accounts and analysing performance metrics.
- Creative, resourceful, and able to work independently while thriving in a collaborative team environment.
- Passion for social impact, education, and community development.
