CRM Manager

Rightmove • Full-time • City of Westminster, United Kingdom • 2d ago

At Rightmove, we have the belief that everyone can make their move. But we know it’s not just about listings – it’s about understanding our partners and consumers and their journeys.

That’s where you come in...

To help us achieve this, we’re looking for a CRM Manager, who will take ownership of the planning and delivery of Rightmove’s B2C multi-channel engagement strategy from end to end. You’ll oversee the delivery of our B2C CRM roadmap and lifecycle communications, ensuring every message adds value for our users and supports our wider business objectives and OKRs.

You’ll lead a small team of 1, collaborating closely with broader CRM and cross-functional teams across Marketing, Product and Data to create seamless, personalised customer experiences that drive engagement and retention.

What you'll do

Orchestrate the planning and delivery of our 1:1 multi-channel journeys across email, onsite, push and SMS channels in B2C.
Own the delivery of the B2C CRM roadmap, ensuring alignment with wider business objectives and marketing OKRs.
Identify opportunities to improve journey orchestration, channel performance & development of our engagement strategy.
Support & develop our CRM Executive, providing guidance, training and mentoring as needed.
Manage the CRM communications calendar and develop new briefing and process frameworks to improve collaboration and delivery.
Implement test-and-learn strategies to trial new features, creative approaches, and content formats for continuous campaign optimisation.
Partner with the CRM Analyst to produce regular performance reports and actionable insights that inform future activity.
Collaborate cross-functionally with Product, Brand & Data Analytics teams to identify opportunities where CRM can add value and support ideation for new initiatives.
Develop & support the campaign briefing process and contribute to creative development with Brand Design and Content teams.

Who you are

Experienced in a B2C CRM or retention role, with a track record of delivering a successful CRM strategy, ideally within a consumer-facing digital business.
Proven people management skills with experience of mentoring and managing a team.
Strong understanding of CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, etc.).
Hands-on experience of managing complex, multi-channel consumer journeys and data-driven segmentation.
A strategic thinker with strong attention to detail and a test-and-learn mindset.
Excellent communicator who thrives in cross-functional, fast-paced environments.
Advanced proficiency using BI and analytics tools to interpret data and comfortable translating insights into actionable improvements.
Champions email & CRM best practice.
HTML knowledge an advantage but not essential.
Knowledge of GDPR & email marketing regulations.

What’s in it for you?

People are the foundation of Rightmove – we’ll help you build a career on it.

Competitive compensation package
Cash plan for dental, optical, and physio treatments
Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan
27 days holiday plus two (paid) volunteering days a year to give back, and holiday buy schemes
Hybrid working pattern with 2 days in the office
Contributory stakeholder pension
Life assurance at 4x your basic salary to a spouse, family member other nominated person in your life
Paid leave for maternity, paternity, adoption, and fertility
Travel Loan, Bike to Work scheme, Rental Deposit Loan
Charitable contributions through Payroll Giving and donation matching
Access deals and discounts on things like travel, electronics, fashion, gym memberships, cinema discounts, and move

About Rightmove
Our vision is to give everyone the belief they can make their move. We aim to make moving simpler, by giving everyone the best place to turn to and return to for access to the tools, expertise, trust, and belief to make it happen.

We’re home to the UK’s largest choice of properties and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what’s on the market.

Despite this growth, we’ve remained a friendly, supportive place to work with employee #1 still working here! We’ve done this by placing the Rightmove How’s at the heart of everything we do. These are the essential values that reflect our culture and include:

We create value…by delivering results and building trust with partners and consumers.
We think bigger…by acting with curiosity and setting bold aspirations.
We care deeply…by being real, having fun, and valuing diversity.
We move together…by being one team - internally collaborative, externally competitive.
We make a difference…by focusing on delivering measurable impact.

We believe in careers that open doors and help our team develop by providing an open and inclusive work environment, offering ongoing training opportunities, and supporting charity fundraising events. And with 88% of Rightmovers saying we’re a great place to work, we’re clearly doing something right!

If all of this has caught your eye, you may well be a Rightmover in the making!
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As an Equal Opportunity Employer, Rightmove will never discriminate based on age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy/maternity or sexual orientation.

At Rightmove, we believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success., We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.