Head of Digital Strategy & Performance Marketing

CNH • Full-time • Turin, Piedmont, Italy • $180,750 - $241,000 / year • 1m ago

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Head of Digital Strategy & Performance Marketing is a senior executive role responsible for leading CNH Industrial’s comprehensive digital marketing strategy and performance optimization across all brands and corporate digital properties. This position combines strategic digital leadership with hands-on performance marketing expertise, driving measurable business growth through data-driven digital marketing excellence while serving as the strategic architect of CNH’s entire digital presence.

This role has primary ownership and accountability for CNH.com and all brand websites in our portfolio, including digital strategy development, AI-powered evolution, Answer Engine Optimization (AEO), and comprehensive performance measurement. The position requires exceptional expertise in B2B digital marketing, performance optimization, and emerging technologies including artificial intelligence and next-generation search optimization.

Reporting directly to the Chief Communications Officer, this role provides strategic leadership for a specialized team of 10-12 digital marketing professionals while collaborating closely with Brand Marketing, Brand Communications, Corporate Communications, CNH Studios, and regional teams to ensure integrated digital excellence across all touchpoints.

Key Responsibilities

Strategic Digital Leadership & Vision
Website Leadership & Digital Properties Management
Performance Marketing Excellence
SEO/SEM Leadership & Search Innovation
Analytics, Attribution & Revenue Impact
Digital Communications & Brand Integration
Team Leadership & Organizational Development

Experience Required

⦁ Bachelor’s degree in Marketing, Business, Digital Marketing, or related field; MBA or advanced degree preferred
⦁ Minimum 12-15 years of progressive experience in digital marketing, with at least 7 years in senior leadership roles
⦁ Proven experience in B2B industrial, manufacturing, or technology companies with complex product portfolios and global operations
⦁ Demonstrated success managing multi-million dollar digital marketing budgets with measurable ROI optimization
⦁ Track record leading digital transformation initiatives and implementing advanced marketing technologies

Core Digital Competencies

⦁ Performance Marketing Mastery: Deep expertise in performance marketing across all digital channels with proven ability to optimize campaigns for ROI and business impact
⦁ Website Strategy & Management: Comprehensive experience owning and optimizing complex B2B websites for user experience, conversion, and business performance
⦁ AI & Emerging Technology: Advanced knowledge of AI applications in marketing including personalization, automation, content optimization, and Answer Engine Optimization
⦁ Analytics & Attribution: Sophisticated understanding of digital analytics, attribution modeling, and marketing mix optimization
⦁ SEO/SEM Excellence: Proven expertise in both organic and paid search strategies with understanding of evolving search landscape

Industry & Technical Knowledge

⦁ Industrial B2B Marketing: Deep understanding of complex B2B sales cycles, dealer networks, and multi-stakeholder decision-making processes in agriculture and construction industries
⦁ Global Digital Strategy: Experience developing digital marketing strategies across diverse international markets with cultural and regulatory considerations
⦁ Marketing Technology: Advanced knowledge of marketing technology stack including CRM platforms (Salesforce), marketing automation, CDP, analytics tools, and AI-powered solutions
⦁ E-commerce & Digital Experience: Understanding of B2B e-commerce, dealer portal optimization, and complex customer journey management
⦁ Data Governance: Knowledge of digital marketing compliance, privacy regulations (GDPR, CCPA), and data governance frameworks

Preferred Qualifications

Strategic Digital Leadership: Exceptional ability to develop long-term digital strategies that align with business objectives and drive competitive advantage
Cross-Functional Partnership: Strong collaboration skills with ability to work effectively across marketing, communications, sales, and technology functions
Change Management: Experience leading digital transformation initiatives and organizational change within large enterprises
Executive Presence: Comfort and credibility presenting digital strategies and performance to C-suite executives and board members
Team Development: Proven track record building and developing high-performing digital marketing teams with strong succession planning
Global Coordination: international travel required (15-25% of time) for regional digital strategy implementation, team coordination, and market-specific optimization initiatives
Technology Focus: Leadership of cutting-edge digital marketing technologies and platforms requiring continuous learning and adaptation
Cross-Cultural Digital Strategy: Comfort developing and implementing digital strategies across diverse cultural environments and global markets
Fast-Paced Innovation: Ability to manage multiple complex digital initiatives simultaneously while maintaining exceptional quality and performance standards
Flexible Availability: Availability for urgent digital marketing needs, campaign optimization, and global team coordination across time zones

Pay Transparency

The annual salary for this role is USD $180,750.00 - $241,000.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including: