Social Media Manager
Full Time / Fixed Term Contract for 12 months
Hybrid with regular travel to our HO in Northampton and our office in London
Travel to our nurseries to collect content is required
Salary from £45k
Purpose of Role
The Social Media Manager is responsible for leading the strategic direction, execution, and performance of Bright Horizons UK’s social media presence. This role plays a key part in enhancing brand visibility, driving engagement, and supporting business objectives across B2C, B2B, and B2T audiences.
Key Responsibilities
Strategy & Planning
Develop and implement a comprehensive social media strategy aligned with business goals.
Lead the creative and content process to maximise customer satisfaction and engagement.
Build and nurture online communities across all platforms.
Content Management
Create and manage content plans across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, and Instagram Reels.
Tailor content to suit platform-specific audiences and formats.
Platform Oversight
Manage all local Facebook pages via Meta Business Suite.
Deliver internal training and refresh modules in collaboration with the Professional Development team.
Budget & Finance
Oversee the social media budget and liaise with Finance to ensure accurate monthly invoices.
Campaign Coordination
Align organic content with marketing campaigns, paid media, and open day initiatives.
Cross-Functional Collaboration
Partner with PR for crisis communications and out-of-hours support.
Work closely with the Creative Team to develop innovative campaigns.
Collaborate with the Web Team to ensure SEO alignment.
Customer Experience
Oversee the social media complaints process and train the Complaints Team on best practices.
Performance & Analytics
Monitor and report on social media performance, using insights to refine strategy.
Track ROI/ROE and competitor activity to inform future development.
Innovation & Best Practice
Stay up to date with industry trends and recommend improvements.
Promote social media use across departments and update policy as needed.
Team Leadership
Line manages the Social Media Executive, providing guidance and development opportunities.
Essential Experience & Qualifications
Minimum 5 years’ experience in social media management.
Proven expertise across multiple platforms and audience segments.
Strong copywriting and editing skills.
Knowledge of algorithms, SEO, and analytics tools.
Experience in campaign and project management.
Excellent communication, collaboration, and leadership skills.
Ability to manage multiple projects under pressure.
Education Criteria
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
Postgraduate qualification in Digital Marketing, Social Media Strategy, or Brand Communications. (Desirable)
Professional certifications such as Meta Blueprint, Google Digital Garage, or HubSpot Social Media Certification.
Personal Attributes
Creative thinker with a proactive mindset.
Strong attention to detail and organisational skills.
Passionate about digital innovation and community engagement.
Committed to continuous learning and development.
Key Competencies
Strategic Thinking
Communication & Influence
Creativity & Innovation
Collaboration & Teamwork
Analytical Thinking
Customer Focus
Leadership & People Development
Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all ages and backgrounds to apply. We will consider reasonable adjustments required by applicants. Please note, due to our sector all roles are subject to an Enhanced DBS
We look forward to receiving your application!
If you experience any problems, please email [email protected] and we will be happy to help.
