We’re supporting a growing SaaS company in the search for a data-driven Demand Generation Manager to take full ownership of multi-channel campaigns, drive pipeline performance, and build scalable systems to attract high-quality leads.
In this role, you’ll lead campaign execution across digital channels, build account-based strategies, and optimize the entire sales funnel from MQL to SQL. You’ll collaborate closely with sales, product marketing, and brand teams to ensure alignment and revenue impact. This is an ideal opportunity for a strategic, hands-on marketer with a passion for metrics and a background in B2B SaaS or SMB marketing.
Responsibilities
Design and execute multi-channel demand generation campaigns targeting SMBs
Build ABM strategies with clear goals, audience segmentation, and channel mix
Own paid media (search, social, display, syndication) and continuously test offers and creative
Manage MQL to SQL pipeline performance, including CAC and disqualification rates
Write campaign briefs and align stakeholders across Sales, Brand, and Product Marketing
Report on campaign performance and pivot based on insights
Partner with Sales to ensure lead quality and feedback loops
Optimize website chat playbooks and lead conversion paths
Collaborate across teams to align messaging and touchpoints throughout the funnel
What You Bring
4+ years of experience in demand generation or campaign management
Proven success managing B2B SaaS or SMB-focused strategies
Deep understanding of MQL, SQL, SQO, CAC, DQ, and full-funnel metrics
Experience with Salesforce, Pardot, and marketing automation platforms
Strong copywriting skills (ads, emails, landing pages)
Experience with ABM tools and strategies
Familiarity with AI or automation tools for marketing efficiency
Schedule & Work Environment
What’s Offered
Full ownership of demand generation in a high-impact role
Remote flexibility with a collaborative, growth-minded team
Opportunity to shape pipeline strategy and execution across the funnel
About HighlightTA
This confidential opportunity is presented by HighlightTA, your on-demand talent team. We make hiring easy with flexible, on-demand talent solutions. We partner with startups and scale-ups to embed talent partners, lead recruitment projects, and manage full talent functions. Our data-driven approach ensures fast hiring and access to top-tier talent, while flexible terms help you save time and reduce costs.
Connect with us and learn more:
HighlightTA on LinkedIn
