With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Sr. Analyst SEO is responsible for driving organic growth and visibility to assigned product categories, site segments, and experiences on homedepot.com. The Sr. Analyst will analyze website performance and follow Search Engine Optimization (SEO) best practices to identify and implement optimization strategies to ensure homedepot.com ranks competitively for targeted keywords. This role will require coordination with internal business teams, engineering partners, third party service providers, and vendors.
Key Responsibilities:
20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share category/site level insights. Represent SEO for assigned categories and work with partners to ensure SEO metrics are understood and prioritized into overall workstreams.
10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.
25% Project planning and implementation- Collaborate with cross-functional partners to plan, prioritize, and implement SEO optimizations.
15% Reporting & Measurement- Track the performance of assigned categories/functions, measure the impact of SEO optimization projects, and provide data-driven insights for continued improvement.
30% SEO Strategy and Analysis- Monitor keyword/site performance and conduct research to identify opportunities to increase organic traffic and content visibility.
Direct Manager/Direct Reports:
Travel Requirements:
Physical Requirements:
Working Conditions:
Minimum Qualifications:
Preferred Qualifications:
Working knowledge of Microsoft Office Suite
Demonstrated ability to collaborate and work effectively with cross-functional teams
Excellent written and verbal communication skills
Prior experience with enterprise-level SEO, preferably in an e-commerce environment
Proven track record with successfully advocating for SEO, prioritizing work in a highly-matrixed environment, and measuring the impact of optimizations
Deep experience with SEO and industry-accepted best practices
Excellent communication and collaboration skills
Strong analytical skills with the ability to analyze large amounts of data and identify insights
Experience with enterprise-level SEO tools, such as Google Search Console, Deepcrawl, Brightedge, Moz, etc.
Ability to work independently and manage multiple priorities simultaneously.
Minimum Education:
Preferred Education:
Minimum Years of Work Experience:
Preferred Years of Work Experience:
Minimum Leadership Experience:
Preferred Leadership Experience:
Certifications:
Competencies:
Decision Quality
Collaborates
Drives Engagement
Ensures Accountability
Plans and Aligns
Customer Focus
Drives Results
Manages Conflict
