Job Details
Job Location: Coppell, TX
Salary Range: Undisclosed
Description
Naterra International Inc. (Tree Hut, Baby Magic, bdy.) is looking for a passionate and proactive Influencer Marketing Lead to lead the day-to-day execution of influencer programs that drive awareness, engagement, and retail demand. You’ll help shape the influencer strategy for our cult-favorite scrubs and body care products, partnering with creators across TikTok, Instagram, and YouTube to tell authentic brand stories that resonate with our highly engaged community.
This role requires a blend of creative instinct, project management rigor, and relationship-building skills — perfect for someone who lives and breathes beauty, social culture, content trends, and performance marketing
This is not a remote or hybrid role. Please note that the person in this role will be required to work in-office at our Coppell, TX location 5-days per week.
- Own day-to-day execution of influencer campaigns, including outreach, negotiations, briefing, performance tracking, and payment processing with efficiency and excellency
- Build and manage strong relationships with creators, agents, and influencer platforms; play an active role in bolstering our Tree Hut community across nano, micro, macro, and mega tiers
- Identify, Source, and vet influencers based on audience insights, content style, platform performance, and brand alignment
- Oversee content approval workflows in partnership with Social Strategist to ensure every post aligns with Tree Hut’s brand guidelines, visual identity, and regulatory standards
- Partner with internal teams and media agency partners to align influencer activations with amplification tactics, key product launches, tentpole moments, and retail initiatives.\
- Analyze campaign performance, consolidate learnings, and work with Social Strategist, leadership, and media agency partners to optimize future activations.
- Manage influencer databases and reporting tools (e.g., Aspire, UTM links, affiliate dashboards)
- Collaborate cross-functionally with social, brand, paid media, and retail marketing teams
- Stay ahead of platform trends and creator culture, identifying new talent and engagement tactics
- Develop and deliver regular campaign reports, translating performance data into actionable insights for leadership and partners.
#LI-JN1 #LI-Onsite
Qualifications
- 3+ years of influencer marketing experience (in-house, or agency side), preferably in beauty, personal care, or CPG
- Bachelor’s degree in marketing, Communications, or related field preferred
- Proven success managing paid and organic influencer programs across TikTok and Instagram
- Experience working with influencer management tools like Aspire, Traackr, and Tribe
- Deep understanding of social media best practices and influencer content performance metrics
- Proficiency with influencer licensing, partnership regulations, usage rights, whitelisting, and paid amplification requirements + tactics
- Strong project management skills and ability to thrive in a fast-paced, high-growth environment
- Excellent verbal and written communication skills with a keen eye for content quality
- Passion for storytelling, trends, and building brand love through creator partnerships
- Excellent budget management skills and strong experience tracking multiple financial transactions at a time.
PREFERRED EXPERIENCE
- Experience partnering with national retailers like Ulta Beauty, Target, or Walmart
- Familiarity with affiliate platforms (e.g., LTK, ShopMy) and tracking performance across retail channels
- A deep love for the beauty industry and a sharp sense of what drives Gen Z engagement
WHAT WE OFFER
- Competitive salary plus bonus structure
- Annual bonus program of up to 35% based on company metrics
- Career pathing and development
- Medical / Dental / Vision / Life
- Matching 401k up to 4%
- Travel opportunities
