Social Media Specialist

Snap-on Inc • Full-time • Kenosha, Wisconsin, United States • 3w ago

Overview

Who We Are:

As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.

Working With Snap-on has Benefits!!

Company-paid benefits include:

Paid time off, vacation and paid holidays
Market competitive compensation
Retirement programs including 401(k) Plan with matching employer contributions
Employee Stock Purchase Plan – annual optional enrollment period
Basic dental, Basic life, Basic accidental death and dismemberment coverage
Short term and long-term disability, Employee Assistance Program
Business travel accident insurance
Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
Bonus, incentives depending on position and level
Base pay progression through lateral & promotional development on both managerial and technical career paths
Tuition Assistance Plan

Snap-on is rooted in the dignity of work. From our founding 100 years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, the makers and the fixers, who perform day in and day out to move the world forward.

Snap-on continually strives to be an employer of choice and offers a Great Place to Work.

Responsibilities

Position Summary: As a Social Media Specialist for assisting Manager, Communications Digital Media with management of our social media following across all channels and support the Snap-on franchisee network via social. Execute other focused content projects as needed.

Key Tasks:

Create, design, and write relevant content for Snap-on branded social media platforms, (Instagram, Facebook, Twitter, Snapchat & TikTok)
Provide social media coverage at event such as our yearly tool show and key races within our race program (NASCAR, IndyCar, NHRA).
Create social assets that are appropriate for specific channels and brand initiatives as needed
Provide social listening and monitoring of social channels
Work within established brand guidelines specific to intended style and tone
Maintain private Facebook groups
Assist in overall management of Snap-on social channels
Content management of UGC & Stories
Engage customers — follow them, like their posts, and interact with them in a genuine and authentic ways
Responsible for animations provided to the franchisees
Provide back-up for weekly “Key News of the Week” (KNOW) e-mail franchisee publication
Provide back-up for franchisee portal
Provide support for the photography team and social content during the Snap-on Franchisee Conference (SFC)
Execute other projects as required

Qualifications

Requirements:

Minimum bachelor’s degree in graphic design, marketing, communications, or related field
Must have strong graphic design skills
Strong editor and writer
3-5 years’ experience administering social media channels for a multi-level organization
Attention to detail – being careful about detail and thorough in completing work tasks
Strong grammar and proofreading skills
Creativity and a strong sense of design. Must be proficient with Word. Excel and PowerPoint and be familiar with design software, such as InDesign and Photoshop
Excellent organizational skills and ability to work independently while managing work load and meeting deadlines
Excellent listening and interpersonal skills and ability to develop and maintain positive relationships
Excellent time-management and problem solving skills
Team player with strong interpersonal and communication skills
Ability to travel and work flexible hours when needed