Title: Senior Product Marketing Manager
FLSA Status: Exempt
Department: Brand Marketing
Supervises: None
Position Reports to: Vice President, Brand & Sports Marketing
Location: St. Louis Corporate Office- 111 Westport Plaza Drive, St. Louis, MO
General Overview: The Senior Product Marketing Manager is responsible for planning and executing product marketing launches and releases that align with the overall marketing strategy. This role will play a critical part in driving demand for the brand’s product portfolio, with a primary focus on bats, gloves, and protective equipment.
Duties & Responsibilities:
- Lead the development and execution of product marketing strategies for high impact product launches and portfolio growth (Go-to-Market’ initiatives, campaigns, and product launches):
- Assist and write 360-degree marketing briefs outlining strategy and creative
- Marquee and priority product launches annually
- Secondary and tertiary product category releases annually
- Content creation (brainstorming, planning and execution) of various photo/video shoots
- Social media specific content creation, storytelling, and influencer/ambassador network
- Partner with product management, sales and brand teams to align road maps and GTM strategies
- Consumer Engagement (programs, brand event activations, and experiential marketing):
- Work with key stakeholders and provide support for the Rawlings brand
- Support brand engagement and grassroots teams, communicate marketing updates and strategies, drive content development
- Collaborate with cross functional teams to execute marketing initiatives from brainstorm through execution annually.
- Manage launch calendar with key stakeholders to ensure all elements of the marketing launch strategy are aligned and executed according to strategy and timing.
- Develop eye-catching and compelling presentation decks as part of internal or external presentations.
- Support retail accounts and ECOM/Omnichannel through marketing communications, delivery of marketing assets, and help produce custom asset requests with graphics department.
- Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.
- Maintains Master Marketing Calendar, ensuring launch/release dates are accurate and aligned with creative content flighting.
- Monitor market trends and competitive activity to inform strategy and decision-making.
- Assists with annual catalog production and studio photography.
- Owns and manages online marketing asset library.
- Other duties as assigned.
Education & Experience
- Bachelor’s degree or equivalent work experience required.
- 8+ years’ experience in Marketing (Brand Marketing, Retail Marketing, Social Media, Creative Content, Events, etc.).
- Proven success in launching and scaling products across retail and ecommerce channels
- Knowledge of baseball and fastpitch softball, with an understanding of consumer needs and market dynamics preferred.
- Strong verbal, written, presentation, and communication skills.
- Extremely detailed and deadline orientated.
- Excellent organizational skills.
- Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
- Project management platform experience (Wrike, Asana, Basecamp, etc.).
- Ability to network and utilize internal and external resources.
- Comfortable working in a fast-paced team environment.
- Able to set priorities, execute, and follow them through.
- Advertising/production knowledge and sports experience preferred.
- Agency background/knowledge preferred.
Working Conditions: General office working conditions with 20% travel.
This job description does not list all the duties of the job. Position may be required to perform other duties as needed.
