Marketing Manager, Corporate

Stream • Full-time • City of Westminster, England, United Kingdom • £50,000 - £70,000 / year • 1m ago

The Company:

Stream was founded with the mission to provide fair financial tools to the everyday worker. Offered through destination employers like Greene King, Bupa, Burger King, Asda and the NHS, our award-winning platform helps over three million people to earn, learn, save, spend and borrow on their own terms, all in one smartphone app.

Stream is unique: VC backed and growing at scale, but with a social conscience. Some of the world's leading impact funds were our founding investors, and we operate on a social charter, which means every product and service we create must measurably improve financial wellbeing.

You’d be joining a team of over 200 passionate, ambitious people across Europe and the USA, building a category-defining product, and united by that same mission.

The Opportunity:
Here at Stream we’re growing quickly. To further accelerate our growth we need a talented Corporate Marketing Manager who can’t wait to build Stream’s 1st Corporate Marketing plan from scratch. The corporate segment is home to thousands of accounts, many of whom may not know who Stream are.

So we’re after a hands on builder, who can run broader programmes and who can’t wait to see new meetings being set, pipeline being generated and contracts being signed as a result. You're not energised by pages of beautifully designed ppt charts, but instead thrive by working hand-in-hand with the sales team to build an engagement strategy into different enterprise segments. This is your gig - it’s not designed for you, no one has done it before. And with the traction we’re getting in the market and the opportunity in front of us, it’s a genuinely unique marketing opportunity that will have a direct impact on the growth of the overall business.

What will you be doing?

Strategy & Planning:

Work with data and sales insights to identify the key corporate segments to focus on
Establish the messaging per segment, crystallising our value proposition so we stand out in front of the customer
Build relationships with customers directly to understand their challenges and sound board ideas and plans
Create a campaign strategy to each segment by working closely with sales, product marketing, performance marketing, social media and create & design
Build 3rd party relationships to design campaigns that meet our Enterprise objectives
Establish and strengthen relationships with key partners to identify joint marketing opportunities.

Campaign Execution:

Execute multi-channel campaigns, including but not limited to direct marketing, 3rd party programmes, events & webinars, digital and social, as well as any new content requirements
Manage campaign budgets and timelines, ensuring campaigns are delivered on time and within budget.
Communicate with the sales team to ensure full engagement of their accounts and comprehensive campaign follow up

Measurement & Optimisation:

Define and track key performance indicators (KPIs) for Corporate Marketing overall and all campaigns, such as demo requests, attributed pipeline (sourced and influenced), total pipeline, deal velocity and ROI.
Utilise marketing automation platforms (HubSpot) to track, report on and analyse campaign performance.
Conduct A/B testing and continuously optimise campaigns to improve performance and maximise results.

Sales Enablement & Collaboration:

Serve as the primary marketing liaison for the UK Coporate sales team, providing them with the necessary tools, content and insights to engage target accounts effectively.
Regularly communicate campaign performance and insights to sales and leadership.
Foster a strong, collaborative partnership with the sales team to ensure alignment on goals and a seamless account experience.

What experience might you have? (But if you’re close… we'd still love to talk to you!)

Proven experience in a B2B marketing role, with at least 5 years of direct experience in acorproate/SMB marketing position.
Expertise in being both strategic (identifying segments, messaging and planning campaigns) and hands on in equal balance
Proficient in creating integrated, multi-tactic campaigns
Strong experience and appetite for working with sales at seller, manager and executive level
Aptitude to build strong relationships across different roles within the marketing team to create and execute your Enterprise Marketing strategy
Expertise in using Hubspot is preferred
Experience in both a ‘building’ and ‘scaling’ marketing team is desirable
Driven by a desire to push the creative limits to open up new conversations with new customers
Highly organised with the ability to manage multiple projects and priorities simultaneously.
A self-starter who is proactive, creative, and results-oriented.

Salary: Dependant on experience. Salaries range from £50,000 - £78,000 + equity.

Working Policy: We operate a hybrid policy with a requirement of 3 days a week in the office

What will we do for you?

25 Days Annual Leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
24 weeks' paid Maternity Leave and 4 weeks paid Paternity Leave for employees with over 12 months service
Special Leave for In Vitro Fertilisation (IVF) and other fertility treatments
Sabbatical scheme
Paid leave to volunteer
Private Healthcare including comprehensive mental and physical healthcare
Salary sacrifice to pension, as well as bonus exchange to Pension: reap even more rewards of any bonus by paying into your pension & save on Tax and NI + added compound growth
Season Ticket Loan
Access to Salary Sacrifice Schemes via ThanksBen: THE Benefits marketplace. Choose the benefits you want, when you want. Pay less tax, receive more value, including: Workplace nurseries, Cycle to Work, Home and Tech Scheme and more.
The best benefit of all, access to Stream!

At Stream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Stream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.