Paid Social Media Coordinator

Compound Growth Marketing • Full-time • Remote (Boston, Massachusetts, United States) • 1w ago

About CGMCompound Growth Marketing, LLC (CGM) works with high growth SaaS companies to help them stand-up demand generation strategies (SEO, SEM, paid acquisition), funnel automation/conversion, and marketing analytics. Over the past two years, CGM has seen strong growth and is looking to continue that growth by bringing new people onto the team.CGM is looking for an analytical-minded person with a pragmatic approach to prioritization, and experience in a demand generation setting. We bring a unique perspective to our work because we are not career consultants. We've been in-house and dealt with sales teams and understand the need for quality leads.The primary focus for this role will be managing, executing and optimizing paid social media campaigns across multiple clients, and focusing on getting our clients results at scale. Key Responsibilities

Assist in planning, building, and managing paid social campaigns across multiple platforms (LinkedIn, Reddit, Meta, etc.)
Monitor daily campaign performance and pacing; adjust targeting, budgets, and creatives as needed
Analyze performance data to identify trends and optimization opportunities
Support in creating A/B tests for creative, copy, and audience targeting
Understand platform, campaign, creative and content best practices working with in house and client teams to ensure alignment
Prepare performance reports and insights for client presentations
Stay current with paid media trends, algorithm updates, and platform innovations
Manage and maintain ad accounts, ensuring tracking and pixels are properly set up

Qualifications

1–2 years of experience in paid social media (agency experience preferred)
Hand on experience working in LinkedIn Campaign Manager, Meta Ads Manager, Reddit and X, (not all are required but LinkedIn experience preferred)
Strong analytical skills with comfort using performance metrics (CTR, CPC, CPL, CPA, ROAS)
Experience with Google Analytics or similar analytics platforms
Excellent attention to detail and organizational skills
Strong written and verbal communication
Passion for digital marketing, trends, and creative storytelling
B2B campaign experience

Nice to Have