Senior Manager, Paid Media

Dole Packaged Foods • Full-time • Thousand Oaks, California, United States • $130,000 - $150,000 / year • 1w ago

Overview

Purpose:

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

The Senior Manager of Paid Media is responsible for developing and executing media strategies that support the brand's marketing objectives and drive business growth. This role will focus on managing media planning and buying across digital, traditional, and experiential channels, ensuring that campaigns reach target audiences effectively and efficiently. The Senior Manager of Paid Media will collaborate closely with the Brand Managers and external media agencies to deliver high-quality media executions aligned with the overall marketing strategy.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

Primary Accountabilities:

Media Strategy Development & Execution:
- Develop and implement paid media strategies that align with brand objectives, ensuring effective reach and engagement of target audiences.
- Identify and recommend the best media channels, formats, and strategies to achieve campaign goals.
- Kickoff and manage the media planning process with our IAT, ensuring alignment with brand strategy, timing, and budget.
Media Buying & Campaign Management:
- Manage media buying across digital, traditional (TV, radio, print), SEM and experiential platforms.
- Monitor and evaluate media buys recommended by external agencies and vendors to ensure the best rates and placements.
- Oversee the execution of media campaigns, ensuring that media buys are delivered on time and within budget.
- Work closely with paid media agencies to fine-tune campaign strategies based upon performance data and ROI analysis.
Cross-functional Collaboration:
- Work closely with internal teams and external agencies (Brand, Creative, Digital, SEM, Social, Shopper and eCommerce teams) to ensure media plans integrate with broader marketing strategies and deliver a cohesive consumer experience for the brand.
- Contribute media performance data, expertise and insights to the cross-functional marketing team tasked with monitoring performance data across all consumer touchpoints to enable a comprehensive view of full-funnel marketing performance.
Media Performance Tracking & Measurement:
- Lead the development of a comprehensive media measurement framework that aligns with overall brand and business objectives and includes both short-term performance metrics (e.g., reach, impressions, engagement, clicks, ROI) and long-term brand impact indicators (e.g., brand lift, awareness, consideration).
- Collaborate with brand teams and media agency experts to define clear, benchmarked KPIs for all paid media campaigns.
- Establish a centralized performance reporting structure, leveraging tools, dashboards, and systems accessible by internal teams and agencies to track and report on media performance.
- Ensure that performance data is being translated into actionable insights that inform media strategy, creative development, and broader marketing decisions.
- Champion a culture of data-driven decision-making across marketing by educating stakeholders on media effectiveness and continuously optimizing based on results.
Budget & Resource Management:
- Develop and manage the media budget, ensuring that resources are allocated efficiently to maximize the impact of media investments.
- Track spending to ensure that media campaigns remain within budget and deliver optimal value.
Agency & Vendor Management:
- Manage relationships with external paid media agencies, analytics providers, vendors, and other media partners to ensure high-quality media planning, buying, execution and measurement.
- In consultation with internal legal team and Sr. Manager of Integrated Creative, manage scopes of work (SOW), fee structures, and contract terms with media and analytics partners, ensuring alignment with business priorities and budgetary constraints.
- Ensure that media agencies adhere to deadlines, deliverables, and performance expectations.
- Regularly review agency performance, providing feedback to agencies and creating ongoing dialog regarding operational efficiency and performance.
Trend Monitoring & Innovation:
- Stay informed on the latest trends in media, advertising technologies, and consumer behavior.
- Evaluate and recommend new media opportunities to keep campaigns fresh, innovative, and ahead of the competition.
Continuous Improvement:
- Continuously evaluate and improve media planning and buying processes to increase efficiency and effectiveness.
- Share best practices and insights across teams to optimize brand performance and campaign effectiveness.
- Identify opportunities to enhance reporting processes, data collection methods and analytics tools to improve overall effectiveness and efficiency of paid media channel measurement.
Other duties as assigned

Qualifications

Experience, Knowledge, & Skills You Bring:

7+ years of experience in media planning and buying, preferably within the CPG industry, with a strong understanding of both traditional and digital media landscapes.
Proven track record of managing and executing media campaigns across multiple platforms, including digital, TV, radio, print, SEM, and experiential.
Strong experience in working with external media agencies and vendors, including managing budgets, timelines, and campaign deliverables.
Expertise in media performance tracking, using tools and platforms to measure campaign effectiveness.
Strong communication skills with the ability to collaborate cross-functionally with internal teams and external partners.
In-depth knowledge of media measurement tools and analytics platforms.
Strategic thinker with the ability to develop and execute media plans that drive brand and business growth.
Results-driven and analytical, with a keen ability to track, measure, and optimize media performance for maximum ROI.
Highly organized with strong project management skills and the ability to handle multiple projects at once.
Proactive and innovative, always looking for new opportunities to improve media performance.
Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

What You’ll Need to Succeed:

Passionate about a purpose driven career
Committed to fostering inclusive environments that support employee development and well-being
Sets clear expectations, encourages innovation, and drives continuous improvement
Models and coaches towards transparency and integrity in decision-making
Effectively facilitates cross-team communication and teamwork

Education & Certification:

Bachelor’s degree in Marketing, Advertising, Media, or related field required

Physical Requirements:

Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Travel Requirements:

Occasional travel may be required

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA:

Hiring Pay Scale: $130,000 to $150,000

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.