About Smart City Digital - Smart City's Multifamily Marketing Agency
At Smart City Digital, we don’t post just to post. We focus on creating content that drives meaningful, measurable results for our property partners.
Smart City began as a human-centered apartment locating service built to save renters time and money in their search for a new place to live. Over time, it has evolved into the most trusted partner in multifamily for filling vacancies. That evolution sparked the launch of Smart City Digital, a marketing agency built specifically for multifamily and backed by those who know the industry best.
We combine the expertise of a digital agency with the perspective of operators who deeply understand the leasing journey. Our team partners with multifamily communities to build strategies across paid search, paid social, and organic content that drive traffic and awareness. Smart City Digital is designed to move fast, think creatively, and constantly adapt to the changing digital landscape, making us a trusted growth partner in multifamily.
Position Summary: The Digital Marketing Specialist will manage all client digital marketing campaigns, work closely with the Associate Director to refine digital marketing strategies for clients, participate in client-facing performance calls or emails, and ensure campaigns align with client goals. The Digital Marketing Specialist will be responsible for campaign creation & optimization across Facebook, Google & TikTok, and other marketing platforms, which involves but is not limited to creative ad refreshes, ad copywriting, daily account performance review & optimizations. The Digital Marketing Specialist will support with day-to-day marketing operations through budget management and allocation, campaign planning and execution, as well as advertisement performance reporting. Their goal is to help contribute to the reduction overall advertising spend while increasing lead gen and web traffic through organic and paid sources. This role will work closely with all marketing team members as well as department leaders to ensure strategies are executed effectively while maintaining brand standards.
Essential Functions:
Operations & Client Communication:
- Build, optimize, and manage paid campaigns across Meta (Instagram/Facebook), TikTok, Google Ads, and emerging platforms.
- Own CPC performance across accounts, monitoring pacing, spend, and creative daily to maximize efficiency.
- Manage a portfolio of 20+ property partners, with campaigns spanning Paid Social (Meta & TikTok) and PPC with Google - noting that a single partner may be active across all three platforms.
- Set campaign pacing and optimization cadences that improve CPC and efficiency over time.
- Monitor daily performance and make proactive adjustments to budgets, targeting, and creative in real time.
- Prepare and deliver monthly reporting, clearly communicating wins, learnings, and performance trends using both platform dashboards and tracking tools (GA4, UTM, Meta Pixel, etc).
- Act as the main POC for client performance communications, responding promptly to emails and questions with prepared feedback and proactive recommendations.
- Confidently speak to performance on client-facing calls alongside the Associate Director, supporting quarterly reviews and client check-ins with clear insights and next steps.
- Collaborate with the Content Creation team to ensure creative is aligned with campaign strategy and optimized for platform best practices.
Strategy & Growth
- Serve as the subject matter expert in digital paid media, supporting the Associate Director with insights and trends to inform broader client strategy.
- Proactively identify opportunities to improve CPC performance, client satisfaction, and creative effectiveness.
- Contribute to the development of documentation, processes, and scalable workflows that improve campaign quality and consistency.
- Support ideation and iteration for ad creative, including performance-driven refreshes and A/B testing.
- Stay current on platform updates, privacy changes, and digital marketing best practices, applying learnings across accounts.
- Support timely and accurate delivery of all reporting.
- Opportunity to take on leadership responsibilities as Smart City Digital scales and the team grows.
- All other duties as assigned.
Supervisory Responsibilities:
Required Education and Experience:
- High School Diploma or equivalent is required
- Bachelor’s Degree in marketing or related field is preferred
- Minimum of 1-3 years of digital marketing experience (both in SEM & PPC)
Required Skills / Abilities:
- Facebook & TikTok Ads Manager
- Google Ads & YouTube
- Google Tag Manager
- Website Conversion Tracking
- Google Analytics
- Asana (or other project management software)
- Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
- Experience in lead generation and B2C marketing
- Experience executing and managing ad campaigns, A/B testing, retargeting, and remarketing
- Proven experience doing keyword research and implementing new SEO strategies
- Strong attention to detail
- Effective time management, project coordination, and ability to meet multiple deadlines
- Strong communication and active listening skills with the ability to handle feedback
- Ability to work independently and as part of a team
Physical Requirements:
- Hybrid (Remote-First): Primarily remote with quarterly in-person planning sessions, team events, and occasional one-off meetups.
- Assures that safety regulations are followed at all times.
- Adherence to compliance measures implemented by governing bodies such as but not limited to OSHA & the CDC. Follows policies and procedures including infection control, universal precautions, and exposure control plans when performing daily tasks.
- Reports hazardous conditions, accidents, and incidents to the immediate supervisor.
- Must be able to lift up to 25 lbs.
- Requires standing, walking, bending, kneeling, stooping and crouching.
Expected Hours of Work:
- Typical business hours: 8:30am - 5:30pm Monday - Friday, availability for escalations may be needed outside of normal business hours.
Travel:
- Up to 10% of the time.
- Minimal travel may be required for business functions, team training, and culture events.
Compensation & Benefits:
- Eligibility for Bonus(es), dependent on role/department.
- Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
- Eligibility for company-paid benefits such as company paid and voluntary life insurance, short & long term disability, and parental leave subject to applicable waiting periods.
- Flexible PTO
- Company-Recognized Paid Holidays
- Company Issued Computer
- Cell Phone Stipend
All offers of employment are conditioned upon the candidate’s completion of a Form I-9 and delivery of appropriate documentation to establish the candidate’s identity and legal authorization to work in the United States. This document in no way states or implies that these are the only duties to be performed by the individual occupying this position. This is a representative list of the general duties, and it is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
We Take Equality Seriously: Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.
Who We Are:
We are more than just an apartment locating company. We love what we do, and we work all the time because to us, it doesn’t feel like work. We believe that professionalism is doing what you say you’re going to do. We pride ourselves on teamwork, and we live for helping others. We get excited when faced with a tough challenge and go the extra mile to achieve our goals. We believe in quick communication, accessibility, transparency, and having fun while putting in good old fashioned hard work. We go above and beyond, we are hyper-personalized, and we make friends, not clients. You are not just another email address, and we are not just another real estate service. WE ARE SMART CITY!
Our values (H.O.N.O.R) need to resonate hardcore with you:
- Honor Bound – We do what we say we’re going to do, and we don’t need to wear a suit and tie to do it.
- Overachievers – We always go the extra mile.
- Never Settle – We are constantly striving for growth, both personally and professionally.
- Optimistic – We are a genuine force of positivity, not like rainbows and butterflies, but like, life is good.
- Real People – We treat everyone like friends, and we’re real human beings who make mistakes sometimes. Let’s learn from it and move forward.
Perks - you know you want ‘em:
- Comprehensive and flexible health benefits plan including EAP
- Life and Disability Insurance
- Flex PTO, minimum of 10 days required each calendar year
- 13 Paid Holidays (early release prior to all holidays)
- Monthly cell phone stipend
- Casual dress code
- A wide variety of office snacks and drinks provided complimentary
- Dog-friendly office with yummy treats
- Professional development and training opportunities
Our team is extremely important to us and we’re excited to have been recognized as one of Dallas Business Journal’s ‘2019 Best Places to Work’. Check out our LinkedIn page to see what #SmartCityLife is all about!
