Digital Marketing Manager

Aimtal • Full-time • Remote (Massachusetts, United States) • 1m ago

Position Overview

As our Digital Marketing Manager, you'll be a core part of our agency, leading digital marketing campaigns from start to finish. We're looking for someone who has a genuine passion and experience for digital marketing in the B2B industry and can confidently take initiative and consult clients to grow their online presence.

You will be the primary point of contact for clients, acting as a trusted advisor who can turn complex marketing and advertising goals into impactful brand and lead generation campaigns. You will report to Aimtal’s Growth Marketing Lead and work closely with our Account Services, Design, and Content teams to develop and execute campaigns across the entire marketing funnel.

This role requires exceptional communication, analytical, and client management skills. This is a client-facing role and a fully remote company. Occasional travel to meet clients in person may be required. If you love digital marketing, working in a fun, fast-paced agency, and getting to think critically and creatively in an ever-changing landscape, this is the role for you!

Responsibilities

Strategy & Client Leadership

Lead and manage client marketing campaigns from start to finish, acting as the primary point of contact and a trusted advisor for clients.
Develop digital marketing and demand generation strategies that align with client business goals, leveraging expertise in paid advertising (especially LinkedIn), SEO, SEM, email marketing, and social media.
Conduct and present in-depth research on industry trends and digital marketing best practices to inform campaign strategies and recommendations for both internal teams and clients.
Provide strategic guidance to clients and internal teams on how to effectively use digital marketing tactics to achieve their objectives.
Lead client calls and presentations with confidence, translating complex marketing and advertising topics into clear, understandable language.

Campaign Management & Execution

Own the setup and management of campaigns across platforms, including LinkedIn Ads (all types), Google Ads, and other paid channels.
Manage all aspects of organic social media, with a specific focus on LinkedIn, including community management, content planning, content scheduling, and performance monitoring.
Build and manage campaign assets such as landing pages, lead forms, and automated workflows within HubSpot and other CRMs.
Write and edit high-quality copy for paid ads, social media, marketing emails, and landing pages that drive conversions and engagement.
Review and approve all marketing materials to ensure they are aligned with campaign objectives and strategies.

Analytics & Operations

Own and lead all reporting and analytics for your assigned campaigns, ensuring data-driven decisions and continuous optimization.
Build easy-to-understand reports and dashboards that tell a story about campaign performance with clear indicators of what’s working, and solutions for what is not working.
Analyze and report on campaign performance for both organic and paid channels, identifying opportunities for optimization and providing actionable insights to clients and the internal team.
Leverage marketing automation platforms like HubSpot to streamline workflows and track ROI from digital marketing initiatives.
Establish processes to effectively measure and report on the effectiveness of digital marketing campaigns.
Proactively identify and implement improvements to digital marketing processes and workflows to enhance efficiency and client outcomes.

Qualifications

Technical Expertise & Tools

HubSpot Proficiency: Proven experience in building and reporting on marketing campaigns within HubSpot, including advanced marketing automation and reporting.
Digital Advertising: Deep, hands-on knowledge of paid media platforms, including all types of campaigns on LinkedIn Ads and Google Ads
Analytics & Reporting: Proficient in using analytics platforms such as Google Analytics, Looker Studio, and/or Tableau to build custom dashboards, measure campaign performance, and derive actionable insights.
Marketing Attribution: A foundational understanding of different marketing attribution models and how to measure multi-touch attribution to prove the value of marketing channels.
Essential MarTech Stack: Experienced in using and managing digital tools for marketing, project management, and SEO, including Jira, Trello, ClickUp, Slack, Sprout Social (or similar), and SEMRush (or similar).

Professional Consulting & Client Management

Agency Experience: Proven experience working in a professional services or agency environment, adept at managing multiple clients and complex projects simultaneously.
Client Communication: Exceptional written and verbal communication skills, with the ability to build strong client relationships and act as a trusted advisor.
Data Storytelling: The ability to craft compelling presentations that tell a story with data, turning complex analytics into clear, actionable insights for clients and internal teams.
Leadership & Proactivity: A leader who can proactively take initiative to solve problems, make decisions, and drive projects forward with minimal oversight.
Organizational Skills: Excellent self-management, organization, and prioritization skills, with a keen attention to detail.

Organic Social & AI Innovation

Organic Social: Expertise in planning, scheduling, and measuring organic social engagement (e.g., likes, comments, shares, saves, amplification rate), with a strong understanding of best practices for platforms like LinkedIn, including the creation of zero-click content.
AI for Marketing: Foundational understanding and interest in leveraging AI tools for marketing tasks, with a desire to explore new applications in areas like AIO (AI-powered SEO), content creation, and campaign optimization.

Benefits

Full-time, salaried role with competitive pay
Health, dental, and vision insurance
18 days of paid time off and 8 paid holidays
Skill and career growth training
Remote work stipend for tech and/or co-working memberships
Annual in-person company retreat (past locations include San Diego, California, and Mexico)
Aimtal is a fully remote agency based in the United States, but our team is located around the world, including North America, South America, and Europe. We encourage team members to live and work wherever they please and prioritize asynchronous communication & collaboration.