The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNowUrgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as Director, CRM Operations & Martech.
Position Overview
Reporting to the VP of CRM, the Director, CRM Operations will lead thevision, strategy, and roadmapfor CRM, CDP, and marketing automation platforms. This role will drive innovation in personalization and customer engagement, building scalable, data-driven journeys that deliver both immediate business impact and long-term value.
This role will alsooptimize and streamline our digital marketing processes, technology, and data-driven initiatives. This role is responsible for ensuring the efficiency of campaign execution, enhancing marketing technology stack capabilities, and driving data integrity and compliance. The ideal candidate is process-driven, analytical, and experienced in managing marketing automation, operations, and cross-functional collaboration.
Partnering with cross-functional teams, this leader will shape the future of how we connect with customers across the entire experience — transforming data into meaningful engagement at scale.
Key Responsibilities
Product Strategy & Ownership
Strategic & Analytical Leadership
Customer Journey & Personalization
Data Activation & Optimization
Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.)
Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels.
Leadership & Collaboration
Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives.
Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA)
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Salary:Annual pay range: $150,000 - $180,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
