In the US, Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting scale-up journey. Backed by the success of our Australian sportsbook, Dabble is revolutionizing the industry by delivering a unique and immersive community-based experience.
Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow other players (including friends, ex-athletes and celebrities) and copy their bets with ease. Our mission is clear: to lead the charge in creating a social gaming experience like no other, where cutting-edge entertainment meets real connection and engagement.
Dabble US HQ is located in Austin, Texas, but our remote-first culture means our team thrives across the country. We're passionate, we're driven, and we're on the lookout for the next Dabbler!
Dabble Culture
- Wear what makes you comfortable so you can concentrate on what’s important
- Whether it's from home or elsewhere, choose the setting that best supports your productivity
- Collaborative, open-minded team. We value both big and small ideas!
- Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
Dabble Perks
- Three weeks of paid vacation leave per year
- Two weeks of paid sick leave per year
- 401k matching up to 200%*
- Health insurance*
- Unpaid time off available
- Paid parental leave available
- Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?
Overview
The Customer Engagement Specialist (US) will be responsible for supporting and executing customer engagement strategies across various channels. Dabble is a pioneering social Daily Fantasy Sports App, and the Customer Engagement Specialist (US) will play a key role in how Dabble interacts and communicates with customers to create an engaging and immersive experience.
This role will collaborate closely with the US Customer Engagement team and wider Marketing team to implement customer engagement campaigns, support customer journeys, and execute generosity initiatives across different channels.
Due to the time relevancy of CRM campaigns, the role may be required to work on weekends or evenings at times
Responsibilities
- Execute CRM campaigns for the US market, aligned with overall CRM strategy
- Build and optimise customer journeys across onboarding, retention, reactivation, and loyalty stages
- Set up, schedule, and deploy campaigns via In-App, Push, and Email channels
- Conduct A/B testing and analyse performance to improve engagement and retention
- Collaborate with designers, copywriters, and marketing teams to deliver high-quality communications
- Monitor and report on campaign results, providing actionable insights
- Support generosity and promotional campaigns as part of CRM initiatives
- Use tools like Quicksight, Amplitude, and Braze for segmentation, analytics, and reporting
- Ensure all CRM activities comply with US gambling, data protection, and privacy regulations
Skills & Qualifications
- A minimum of 2 years’ CRM experience, with hands-on expertise with CRM platforms and tools (preferably in Braze), across multiple channels
- Outcome focused, self-motivated, flexible, and enthusiastic
- Proven track record of executing Customer Engagement projects across email, in-app and push channels in a fast-paced environment
- Experience collaborating with leadership to execute CRM campaigns based on priorities
- Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
- A data driven mindset with the ability to leverage analytics tools to derive actionable insights
- Proficiency in segmentation, personalization, and A/B testing techniques
- Excellent written and verbal communication skills, crafting engaging messages to clients, and presenting complex ideas to internal stakeholders
- Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
- Solid attention to detail and problem-solving skills - ensuring consistency and quality across all outputs
- Capable brainstorming and identifying innovative CRM strategies and ideas with clear outcomes
Are you a Dabbler?
A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming).
A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.
We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights.
Remuneration
The advertised salary for this position is $65,000 USD - $ 80,000 USD + benefits with room to be flexible.
The advertised salary for this position is negotiable, based upon skills and experience.
Primary Location
Our preference is for this role to be based in Austin, Texas. For the right candidate we would consider a fully remote position, however you would need to be based in one of the following states: Texas, Nevada, Colorado, North Carolina, Florida, Illinois, New York, Connecticut, Pennsylvania.
