MR PORTER is the men’s luxury style destination. Since 2011, it has offered customers a curated assortment of fashion, fine watches, grooming and lifestyle products from the world’s most coveted designers. It delivers exceptional quality with private label, Mr P., and market-leading exclusive capsule collaborations with brand partners. MR PORTER creates unique experiences for its EIPs (Extremely Important People), with first access to products, a dedicated personal shopper and invitation-only benefits. Through content across all its platforms, it provides expert styling advice, immersive storytelling, and profiles inspiring men, places and products. Consciously Crafted, its responsible product curation, supports customers to shop with a focus on conscious consumerism. MR PORTER Health In Mind, its long-standing initiative in partnership with Movember, raises awareness of men’s mental and physical health. MR PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
MR PORTER are now seeking a talented PR Manager to join the team. Some of the essentials for you to know are:
Location: Our office in NYC
Schedule: Hybrid - 4 days in office, 1 day work from home
Department Size: 4
Reporting into: Head of Public Relations and Communications, North America, NET-A-PORTER & MR PORTER
Besides a competitive salary, we can offer you:
- Performance bonus schemes dependent on the type of role you are in
- 401(k) plan that both you and the company contribute to
- A portal with an array of discounts on things like theme park and cinema tickets
- Our famous staff discount along with exclusive staff sales
- Medical, Dental and Vision insurance
- Commuter benefit and flexible spending
- A chance to be part of a fun and caring team that support each other
Here is a breakdown of what you’ll be doing:
- In partnership with the Director of PR and Communications, develop a PR strategy for the US market and drive implementation while demonstrating impactful results.
- Provide strategic and tactical support to the Director of PR and Communications in the effective function of the in-house PR team, while also working in tandem with global PR teams.
- Develop and execute earned media plans and secure brand building coverage for multiple seasonal campaign and capsule launches, events and on-site categories such as MRP own label, fine watches, exclusive capsules, the MR PORTER brand and The Journal.
- Manage brand events across the region, working with the MR PORTER marketing, creative, social media teams and local production agencies.
- Increase profiles of brand and spokespeople in the US by identifying opportunities across media outlets, conferences, podcasts and industry events. Oversee and implement the agreed approach with the regional and global teams.
- In line with strategy, come up with creative ways to tell the MR PORTER story, celebrating campaigns, events and the profiles of its executives, via relevant media in the region.
- Work closely with the marketing team to conceive and execute other special projects and product launches, optimizing owned and earned channels.
- Compile interview briefings for spokespeople in the business and written responses for features and news stories.
- Work closely with the Buying Director and Style Director to ensure that brand messaging is supported by the most compelling insight.
- Maintain relationships with relevant journalists, media and stylists across the US.
- Provide coverage targets (by month and by project).
- Accountable for KPI tracking and reporting, working with fashion PR Assistant.
- Monitor MR PORTER brand exposure, ensuring all communication and activity is in line with strategy.
- Management of the annual PR budget.
The type of person we are looking for:
- Graduate (or equivalent) with proven PR experience in a luxury fashion, menswear or multi-brand environment
- Minimum 7+ years in a PR role
- Strong relationships with fashion and lifestyle media. Experience with watch media is highly preferred.
- Retail PR experience within key markets in the US is preferable
- Exceptional event production experience.
- Proven track record of creating positive impact on business through PR and communications strategy
- Strong presentation & superb writing skills a must.
- Demonstrate a solid understanding of the luxury fashion industry and digital
- Proven commercial experience with working in a fast-paced environment
- Proven track record of creating a positive impact on business through implementation of a PR strategy
- Discreet, professional and well spoken, with excellent communication skills
- Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative
- Pro-active and able to show initiative/ideas to constantly promote the MR PORTER offering
- Creative and strategic thinker
- Able to identify communication opportunities across multiple media platforms
- Strong MS Word skills; working knowledge of PowerPoint and Excel
Compensation for this role ranges from $100,000.00- $115,000 annually. Salary is negotiable based on skills and experience.
From the moment you join LuxExperience we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior levelWorkplace Type: Hybrid
