Responsibilities
Artificial Intelligence; Advanced Technology; The very best in patient care. With decades of expertise, RadNet is Leading Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of RadNet’s success is its people with the commitment to a better healthcare experience. When you join RadNet as our Digital Marketing Manager, you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders- patients, providers, payors, and regulators achieve the best clinical outcomes.
JOB SUMMARY
The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing assets across various digital and print channels. Primary focus will be on driving brand awareness and engagement. The Digital Marketing Manager possesses a strong grasp of digital marketing strategies, excellent communication skills, and a data-driven approach to decision-making.
You will:
- Have the capacity to thrive in a fast-paced, dynamic environment, adapting to changing customer requirements and company priorities.
- Supports implementation of company’s digital media strategy, including online campaigns to engage consumers, develop online reputation, maximize followers on social media platforms and further brand awareness of the company.
- Coordinates campaigns and assets across multiple brands, ensuring cohesive messaging, brand accuracy, and seamless execution across all platforms.
- Experience with front-end coding, including HTML, CSS, and JavaScript, for customizing digital marketing assets and ensuring website optimization.
- Familiarity with content management systems, particularly Drupal 10, and experience working within Acquia environments.
- Leverage advanced analytics tools (e.g., Google Analytics 4, Google Adwords, Brandwatch, Looker Studio) to track KPIs, measure ROI, and provide actionable insights for optimizing campaigns.
- Creates and deploys video content for RadNet TV across all subsidiaries throughout the east coast.
- Stays ahead of evolving digital marketing trends, including AI-driven personalization, predictive analytics, and emerging ad platforms to enhance campaign performance.
If You Are:
- BA/BS degree in Marketing, Communications, Computer Science, Advertising or related discipline.
- 3+ years’ experience in healthcare marketing or similar consumer-based digital marketing.
- Understanding of how to use online platforms to improve the effectiveness of digital media campaigns.
- Extensive knowledge and understanding of advertising, marketing and branding principles.
- Superior problem-solving skills.
- Experience in, and a strong understanding of, digital consumer marketing, search engine optimization and social media strategies.
- Ability to analyze online activities and make recommendations to improve the effectiveness of digital media campaigns and website content enhancements.
- Strong project management skills (planning and execution) with demonstrated ability to multi-task and set priorities within tight timelines.
- Ability to work and communicate successfully in a remote environment
Ideal Candidate will possess:
- Attends regular corporate meetings in person and virtually as requested.
- Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, patients, visitors, and vendors.
- Demonstrates initiative, personal awareness, professionalism and integrity, and exercise confidentiality in all areas of performance.
- Follows all local, state and federal laws concerning employment to include but not limited to: I-9, Harassment, EEOC, Civil rights and ADA.
- Follows OSHA regulations, RadNet and site protocols, policies and procedures.
- Follows HIPAA, compliance, privacy, safety and confidentiality standards at all times.
- but not limited to: I-9, Harassment, EEOC, Civil rights and ADA.
- Follows OSHA regulations, RadNet and site protocols, policies and procedures.
- Follows HIPAA, compliance, privacy, safety and confidentiality standards at all times.
