Head of Brand Marketing

ZoomInfo Technologies LLC • Full-time • Waltham, Massachusetts, United States • $138,600 - $217,800 / year • 1w ago

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

The Role

The Director, Brand, Content, and Social Media is responsible for defining and driving the global brand and digital communication strategy that positions ZoomInfo as a market leader. This leadership role shapes the company's market presence, drives thought leadership, and creates lasting business value through strategic brand initiatives and digital innovation. You will provide leadership to multiple teams across brand, content, and social media functions while partnering with VP & C-suite leaders to align brand strategy with overall business objectives.

What You’ll Do (Essential Functions)

Build and lead the global brand and content strategy, ensuring alignment with corporate objectives and driving market leadership position.
Define the long-term vision for ZoomInfo's brand evolution and digital presence, incorporating market insights and emerging trends.
Direct the development of strategic frameworks that guide content creation, brand positioning, and social media engagement across all business units.
Drive innovation in digital storytelling and brand experience, identifying new channels and approaches to reach key audiences.
Establish strategic partnerships and alliances that enhance brand authority and market influence.
Lead organizational transformation initiatives related to brand modernization and digital evolution.
Build and mentor high-performing teams across multiple functions, fostering a culture of excellence and innovation.
Partner with executives to ensure brand strategy supports corporate goals and drives business growth.
Act as a brand steward, ensuring consistency in messaging, tone, and visual identity across all touchpoints.
Identify and evaluate M&A opportunities related to brand and digital capabilities.
Drive cross-functional alignment between brand initiatives and other business units.
Establish KPIs and governance frameworks for measuring brand and content effectiveness.
Comply with all applicable Company policies and procedures.
Regular and consistent attendance, including in-person attendance where required.
Other work as assigned by your manager or leadership.
The information in this job description represents a summary of the role and is not intended to be a comprehensive list of job duties. Responsibilities and duties of the position may change without notice at the Company’s discretion.

What You Bring (Required Qualifications)

15+ years of progressive experience in brand strategy, content marketing, or digital communications, with significant executive leadership experience.
7+ years of experience leading multi-functional teams and managing senior-level direct reports.
Proven track record of developing and executing global brand strategies that drive business growth.
Experience in managing complex stakeholder relationships and driving organizational change.
Deep understanding of market dynamics and ability to anticipate future trends that impact brand strategy.
Experience managing P&L responsibility and large departmental budgets.
Strong business acumen with the ability to connect brand initiatives to business outcomes.
Track record of successful partnerships with C-suite executives and board members.
Advanced degree in Marketing, Business, or related field preferred.
Executive presence with superior communication and influence skills.
Demonstrated ability to drive organizational change and align multiple stakeholders around a common vision.

Working Conditions

Normal office environment. Some travel may be required.

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$138,600—$217,800 USD

About us:

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.