Create, lead, and deliver an end-to-end marketing plan for a portfolio of global payments products and solutions, working in close partnership with product, sales, and the broader marketing and communications teams. This role is responsible for educating and equipping the organization with integrated go-to-market plans and compelling storytelling.
As the Product Marketing Strategy Vice President within Payments, you will develop a deep understanding of our strategic business objectives, position a suite of offerings, and use that expertise to create differentiated, audience-focused messages activated across the right channel mix. This role provides an experienced and curious product marketer the opportunity to create and take ownership of end-to-end marketing strategies, apply “big-picture” marketing ideas to spark internal and external engagement, and ultimately simplify complex and technical concepts for J.P. Morgan prospects and clients.
Job responsibilities:
- Drive integrated go-to-market strategies for a portfolio of products and solutions, activating them across the right channel mix.
- Influence cross-functional marketing teams to deliver strategic messages and content through relevant internal and external channels.
- Partner with business leads to align marketing plans to strategic business objectives and milestones, meeting regularly with key stakeholders to gather input, feedback, and measure success.
- Become the subject matter expert for the portfolio of products and solutions you support, embodying “one message, multiple messengers” to educate, equip, and excite the field.
- Work with the Vice President, Product Marketing Strategy Lead to establish the go-to-market structure and catalog the resources needed to successfully launch campaigns.
- Project manage your book of work, proactively providing updates to the team and partners.
- Utilize market trends, competitive intelligence, and customer research to shape how we position our solutions in the marketplace.
- Manage controls and procedures in accordance with compliance requirements.
Required qualifications, capabilities, and skills:
- 5+ years of relevant product marketing experience.
- Demonstrated experience leading go-to-market strategies, including execution of tactics in a business-to-business marketing environment.
- High degree of intellectual curiosity and capacity to connect the dots, synthesize complex information gathered from disparate sources, and drive results under deadline.
- Excellent emotional intelligence and relationship skills; highly collaborative and able to build rapport and credibility quickly with all levels of the organization and across diverse, global teams.
- Comfortable working in a matrix management organization structure to drive results.
- Oriented towards execution and able to deliver results through ambiguous situations.
- Strong project management and organizational skills.
- Thinks strategically and executes quality output under tight deadlines.
- Comfortable with, and an advocate for, ongoing change; drives structure while also pivoting quickly based on changing business demands or environments.
- Demonstrates respect for a diversity of opinions and styles.
- Strong written and verbal communication skills, including experience writing product messaging, communications, and presentations.
Preferred qualifications, capabilities, and skills:
- Bachelor’s degree in marketing or a related field.
- Experience with Workfront, SharePoint, and Tableau.
- Experience in technology, fintech, or related spaces.
