Branded Content Manager

Betches Media • Full-time • New York, New York, United States • $80,000 - $100,000 / year • 2w ago

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description

Do you ever read a piece of branded content and think “I could do that so much better?” Did your teacher call you a “social butterfly” during your parent-teacher conferences in 5th grade? Are you so chronically online that you can share every single twist and turn of the Love is Blind love triangles? If you answered “yes” to any of these questions, you might be *perfect* as Betches’ next Branded Content Manager.

Betches Media is seeking a hilarious and creative branded content manager to help our team craft fun, effective web, newsletter, and social content for our brand partners. We’re looking for someone who can nail the delicate balance between hilarious content and showing our clients off to our audience in a way that makes them say, “I want that!!” The ideal candidate is a huge Betches fan, a marketing wiz, and, above all, an ace at seamlessly combining voice-driven language with client KPIs.

This role reports to the Senior Director of Branded Content and will work cross-functionally with multiple departments, including sales, editorial, and marketing. You should have demonstrated strong, clean writing skills, be extremely organized, and have experience in branded content.

If interested, candidates should have examples of all relevant work experience. In other words, we want to see examples of your funniest writing, especially for branded or marketing projects.

Roles & Responsibilities

• Write, execute, and appear in engaging, humorous content for branded content across web, social, and newsletters, incorporating brand messaging while staying true to the Betches voice

• Script social video series alongside our branded video team

• Work closely with the data and analytics teams to assess content performance and shift strategy based on those findings

• Advocate for our content during all stages of the branded content process to ensure it’s executed in alignment with our most recent findings, best practices, and audiences in mind

• Work closely with organic content teams to implement key learnings and share performance insights

• Collaborate frequently and efficiently with other areas of the business, including marketing, editorial, and sales

• Sit-in on both internal and external kick-off calls and work closely with the account management team to craft and edit content that aligns with client needs

• Serve as the touchpoint for organic content managers to ask questions, share suggestions, and raise concerns regarding branded content day to day

• Work closely with the senior director of branded content to ideate big-picture ideas around tentpoles, key pulse moments, and other larger campaigns

Qualifications

• 3-5 years of branded content strategy and/or editorial experience

• Strong knowledge of branded marketing and editorial strategies

• Proven track record in producing engaging marketing or editorial content

• A demonstrated ability to write engaging, funny, and clean copy in line with the Betches voice

• The agility and flexibility to work in a small, fast-moving team and a growing business

• Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines

• Familiarity with and strong enthusiasm for entire Betches Media brand

• Quick, witty creative mindset with a knack for ideation and thoughtful experimentation

• Bachelor’s degree from an accredited college or university preferred

• Proficient in Adobe Illustrator, Photoshop, Canva or After Effects

Compensation

The expected annual base salary for this role is $80,000 - $100,000. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.

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