Brand Marketing Manager (New Platforms & Acquisitions)

CONAGRA • Full-time • Chicago, Illinois, United States • $107,000 - $156,000 / year • 1w ago

Reporting to our Senior Director of New Platforms and Acquisitions, you will lead the identification and scaling of white space innovation initiatives from start to finish across several departments. You will collaborate with our New Platforms team and business partners to translate insights into scalable new product platforms. You will contribute to product design and lead important brand building plans and execution.

You will guide a range of brand management projects from idea to execution through the stage gate process. This will require business and analytical acumen, along with an understanding of P&L interdependencies, to identify and evaluate important business drivers. You will translate strategies into plans resulting in accelerated share and sustainable profit growth.

You will analyze market data to maximize opportunities and mitigate risks, quickly identifying relevant solutions. Additionally, you will promote a vision and set clear goals for the project teams related to consumer insights, pricing, forecasting, promotion, finance, operations, and sales to achieve growth for the business.

Your Impact:

The Strategic

Translate consumer insights and market data into compelling value propositions by synthesizing trends, behaviors, and market signals into relevant white space innovation opportunities.
Leverage deep brand equity knowledge to guide product design and positioning that both reinforces brand identity and stretches strategically across the broader portfolio, unlocking value across a house of brands.
Apply iterative, design-thinking methodologies to guide rapid concept development, cross-functional alignment, and commercialization strategies grounded in feasibility, viability, and desirability.
Balance creativity with strategic rigor, using insight-driven storytelling and business case development to build agreement and enthusiasm across team members.
Champion portfolio growth through innovation, identifying unique spaces where brand relevance meets unmet consumer needs and translating that into scalable, brand-right product innovation.

The Tactical

Build volume forecasts for new platforms that stretch across multiple brands and channels. Upon entering new spaces, select suitable proxy items to triangulate velocity, distribution, and potential performance based on benefit offering. Forecast should account for sell-in requirements, reset windows, and disciplined distribution strategies.
Manage commercialization projects for new platforms, simultaneously commercializing multiple brand offerings that meet specific channel dynamics of Club, Retail, and Natural.
Lead monthly consumption reporting, identifying risks and opportunities.
Support trade, marketing, and sales planning efforts.
Lead cross-functional teams to deliver strategic and operational goals.
Contribute to the development and execution of the annual operating plan, incorporating data and cross-functional input to meet financial targets. Monitor progress against plan and recommending corrective action.
Review brand elements including pricing strategy, active SKU management, category management/assortment optimization, and consumption performance trends.

Your Experience:

Bachelor's Degree required
5+ years' experience in brand marketing, innovation, consulting or related field.
Experience in the consumer goods industry (food or similar).
Experience anticipating future business opportunities or challenges and develop strategies to address them.
Experience delivering projects that have been realized and contributed gains in the capture of market share, revenue and volume growth, and operational efficiencies.
Project management and analytical skills.
Experience applying critical thinking and creative problem-solving skills when there isn't a defined blueprint.
Experience leading both direct and cross-functional teams.

Number of Days in Office: 4

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Compensation:

Pay Range:$107,000-$156,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company:

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye ®, Slim Jim® and Reddi-Wip®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.