PR Manager, Ecosystem and Product Communications

Tools for Humanity • Full-time • San Francisco, California, United States • $180,000 - $225,000 / year • 1d ago

About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

About the team

The Integrated Communications team is responsible for helping to drive and shape positive sentiment and develop community regarding the World protocol. Tasked with creating and managing World's Integrated Communications efforts (both earned and owned), the team oversees everything from community engagement to earned media and content creation.

About the role

As the PR Manager, Ecosystem and Product Communications, you’ll be responsible for shaping how the organization shows up for our critical audiences: press, key opinion leaders, the builders, partners, and community working to advance our mission. You’ll surface their innovations, amplify their stories, and create programs that build technical trust and enthusiasm around the World protocol.

You will play a key role in helping drive awareness both internally and externally of the innovative work developers and partners are doing to support the World protocol, while also supporting broader product communications initiatives. As an embedded member of the integrated communications team, you will have the opportunity to work cross functionally, and in a global capacity, with the product, market operations, legal and marketing teams at Tools for Humanity to drive positive sentiment through both earned and owned media.

In this role, you will:

Develop an understanding of World Network, the markets in which it operates and its key audiences; craft and execute creative and high impact communications strategies that help spotlight the World ecosystem, with a focus on developers
Work closely with engineering, product, and ecosystem teams to identify stories of developer innovation, and produce communications materials such as launch announcements, technical deep dives, how-to articles, and success stories
Lead the development and execution of workshops, templates and other resources for partner and developer communications and marketing departments
Work closely with partners and developers to craft compelling and creative communications strategies
Build and maintain relationships with tech media and tech beat reporters at mainstream and web3 publications
Build and maintain “new media” relationships across platforms like Twitter/X, LinkedIn, tech YouTube channels, and industry-focused podcasts and newsletters
Support broader product communications initiatives

You might thrive in this role if you have:

Bachelor’s degree in related field; 5+ years of experience developing and executing developer relations and partnership strategies
Exceptional writing and critical thinking skills; keen eye for detail
Self-starter and independent thinking who can thrive in a dynamic environment while not always having all of the information or details
Strong grasp of emerging media platforms with proven experience in identifying, engaging, and cultivating relationships with content creators, influencers, and cultural tastemakers
Experienced in staffing and coordinating photo and video shoots, including executive and on-site production support
Creative thinking with an ability to thrive in high pressure and crisis situations
Passion for the Web3/Crypto community and for work-related travel

What we offer in San Francisco:

An open and collaborative office space in downtown SF
Unlimited PTO
Monthly Phone Reimbursement or a company device
Daily in-office catered meals (breakfast, lunch, dinner)
Top-tier medical, dental, vision insurance
401k + employer match program

Pay transparency statement (for CA and NY based roles):
The reasonably estimated salary for this role at TFH ranges from $180,000 - $225,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR