About Asbury
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVEvalues, focuses on the vision of becoming theMost Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized asone of the best places to work by both Newsweek and US News & World report.
The SEO Specialist will handle day-to-day SEO strategy and execution for our 175 car dealerships across the country. This role will drive measurable growth in qualified leads via local SEO strategy, technical/on-page optimization, and content collaboration.
Duties/Responsibilities
- Owns the SEO strategy for our local-service accounts across on-page SEO, internal linking, schema, Google Business Profiles, citations, and supporting content.
- Creates and writes content on various topics including new vehicle launches, service actions, recall announcements, maintenance schedules, and more.
- Collaborates cross-functionally with marketing managers, developers to execute on dealership needs.
- Communicates directly with dealership management when needed, and translate data into insights and recommendations that dealership personnel can easily understand.
- Contributes to creating and refining processes and documentation, as well as recommending new tools and resources to ensure streamlined and efficient workflow.
- Scopes tasks, manages timelines, and directs contractors with clear briefs and acceptance criteria.
- Collaborates with cross-functional teams to resolve SEO issues, provide reporting, create page layout and content.
- Assists in analyzing performance metrics and KPIs for monthly/quarterly/annual client deliverables, translating data insights into strategic decisions and actionable recommendations.
- Performs other related duties to benefit the mission/vision of the organization
Education & Experience
- 3–5 years hands-on agency-side SEO experience, including direct ownership of local-service accounts.
- Demonstrated results improving local visibility and lead volume for multi-location or service-area businesses.
- Proficiency with GBP, rank/visibility tools, and SEO platform
- Strong command of keyword research, technical SEO, on-page optimization, internal linking, and schema for local dealerships.
- Ability to work with HTML, CSS, and JS as it relates to SEO.
- Strong communicator and team player who is comfortable working in highly collaborative settings.
- Excellent time management skills and organization, with keen attention to detail.
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Familiarity with the tools and platforms we use, including GA4, BrightEdge
Pay and Recognition:
- Weekly pay
- Paid holidays & paid time off
- Deferred Holiday Pay Match
- Paid training
- Stock Awards (select management and front-line team member’s eligible)
Insurance / Retirement:
- Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
- Up to 12 weeks paid pregnancy leave (disability leave)
- Paid Parental Leave
- Health savings
- Flex spending accounts (tax free)
- Short-term and Long-term disability plans
- Life Insurance (Whole Life and Term)
- 401k with company match
Learning, Tuition Assistance and Career Development:
- Digital career path tool to assist with career development
- Continuous training through Asbury's Internal Learning Management System
Professional growth and development opportunities Additional advantages:
- Student loan relief resources
- Employee assistance program
- Employee discounts on parts and service repairs
- Scholarship awards
- Opportunities to join our community service initiatives, which includes paid volunteer hours
- Aggressive Employee referral program with bonus opportunities
INDOTHER
Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.
