As an Integrated ABM Marketing Manager, you will be at the center of orchestrating and executing cross-channel marketing programs that drive measurable growth for Blue Yonder. In partnership with leadership, you’ll lead the development and execution of integrated ABM-led strategies that align with sales goals and business priorities, ensuring a cohesive, personalized and impactful customer journey across every touchpoint.
This role is responsible for bringing campaigns to life through a blend of tactics including events, webinars, email marketing, paid media, content syndication, and ABM. A key part of success in this role is the ability to integrate these elements into well-rounded, impactful programs. You’ll work closely with cross-functional stakeholders spanning industry, product marketing, business development, and sales to ensure end-to-end alignment and flawless execution of demand generation initiatives across all channels.
Scope:
Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
This role supports both North America and EMEA regions, with a focus on Manufacturing and Logistics Industry.
Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue
What you will do:
Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
Partner with the Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with specified prospective customers and partners.
Develop, schedule, and manage targeted email marketing campaigns to nurture leads, promote solutions, and enhance targeted customer engagement.
Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.
What we are looking for:
3-5 years in marketing in a variety of roles with a focus on ABM, preferred also in demand generation and field marketing
Prior experience working closely with the sales team, preferably within a SaaS company is highly desired
Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue
Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
Knowledge of best practices in B2B marketing, account-based demand generation, marketing automation, lead conversion and nurturing programs
Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept
A strong proponent of marketing technology and operations.
Depth of experience in project management and driving results across cross-functional teams is key.
Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets
Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar
Experience with ABM platforms such as 6Sense, Triblio, DemandBase, etc. is a plus
Excellent project management skills
Regional Travel required
Open to remote-first working
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
