UK based
Job Overview:
This role will lead and grow all VIP & influencer partnerships. Manage the PR relations to generate awareness, earned media + impressions for the Jaded brand.
Responsibilities and Duties:
PR:
• Build and actively maintain relationships with all influencers, VIPS, stylists and agents
• Write press releases in line with collection launches and pitch to press – gaining extensive coverage globally for the brand + seed out to contacts
• Manage and make happen custom looks for VIP talent
• Work along side Marketing + Partnership teams to develop and execute strategic partnerships with influencers / celebrities / key talent
• Regularly initiate relationship building ideas - USA stylist showroom, influencer event etc
• Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting
• Find and coordinating with PR agencies
Gifting/Paid:
• Lead and support our women’s influencer gifting team to work in line with product launches and key business moments
• Negotiating all paid rates to ensure we are getting best rates + required deliverables
• Completing/approving all contracts and sending out to agents/managers
• Work with wider WW team to support to ensure PR boxes and ‘elevated gifting boxes’ go out within agreed timelines to correct talent
• Ensuring yourself and team are on top of any new talent / trending talent opportunities so we can be first to market with ideas
• Ensure agreed team KPI’s are being hit
• Reporting - analysing and feeding back to wider team on what is / isn’t working so we can strategically realign. Use tools such as lefty to support business decisions
Administration/General:
• Day to day management of talent + influence team - 3 direct reports (2 x Assistant + 1 x Coordinator)
• Monthly reporting
• Approving all invoices for influencer outreach/pr
• Hosting regular team catch up and check ins, issuing follow-up actions out to the team following meetings
• Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips
Research:
• Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms / cultural or trending moments
• A true networker – able to bring a wealth of contacts and strong relationships on board to ensure we are targeting the most relevant editors / stylists + VIPs the industry to create as much hype and noise for the brand as possible.
• 5+ year’s experience working at a brand or agency ideally from a fashion / product background
• Confident + outgoing personality with experience engaging with influencers and media to build + maintain relationships on behalf the brand
• Someone who makes things happen - proactive + problem solver
• Flexible working approach, diligent and able to adapt to the needs of the team.
• Proactive and collaborative by nature, with the ability to manage a high output calendar
• Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met.
• Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
