Contract Type: Full Time - Fixed term 12 months
Location: Brighton Head Office - Britannia House
As a Head of Marketing within Brand Marketing, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to UK, Ireland and increasingly APAC as destination markets, partners and programmes. This includes the development and coordination of marketing plans across new and existing partnerships and products in line with Study Group’s brand and marketing strategy.
You will play a key integral role in ensuring the consistency of Study Group’s brand positioning across the brand proposition hierarchy and lead the engagement with some of our university and international delivery partners to ensure their objectives, brand positioning and reputation are delivered through our GTM plans.
This pivotal role involves creating and maintaining differentiated value propositions, developing go-to-market plans, and managing new product launches through various channels. Collaborating with cross-functional teams, you'll identify key initiatives to expand brand reach, maximize student recruitment, and meet partner expectations.
Your expertise will contribute to annual marketing plans, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success.
ABOUT THE ROLELaunch to market activities: For new partners and products, develop and define differentiated, segmented propositions across our brand hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our study destinations and delivery level propositions
Brand awareness: Work in collaboration with Customer Marketing to increase our brand awareness across our key source geographies ensuring brand consistency and clarity with each of our core audiences (university partners, agents, schools, prospective students)
Product proposition development: Based on customer insight, develop and define differentiated, segmented propositions across our product hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our product portfolio
Go to market planning & coordination: Work with colleagues in Sales, Product, Partner Recruitment and wider marketing teams to design the optimum go to market approach for new products ensuring student recruitment, brand reach and partner satisfaction targets are met
ABOUT YOU ABOUT USStudy Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.
ORGANISATIONAL COMPLIANCEStudy Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
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