Director, Digital Marketing - downtown Miami

Brightline Trains • Full-time • Miami, Florida, United States • 1w ago

Company:  

At Brightline, we believe in creating meaningful connections through exceptional experiences. We’re creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you’re optimistic, forward-thinking, and interested in shaping the future of travel with us, we’d love to hear from you. 

Your Purpose:

As Director of Digital Marketing, you will spearhead Brightline's digital marketing strategy to maximize online visibility, drive qualified traffic, and convert prospects into loyal riders across all digital channels. You will oversee paid advertising, search engine optimization, content marketing, and conversion optimization to ensure Brightline captures demand and builds preference in competitive markets. Your expertise in digital marketing trends, emerging technologies, and performance optimization will be critical in establishing Brightline's digital dominance while delivering exceptional return on ad spend. This role requires both strategic thinking and tactical execution to drive measurable growth in digital-driven bookings and brand engagement.

In this role, you will oversee a team of three Miami HQ-based teammates including Digital Marketing, Email/CRM, and Social Media functions.

If you have the courage to lead, build strong relationships with people across different perspectives, and are driven to make things happen for your teammates, this is the perfect opportunity!

Your Role:

Website & Advertising: Lead comprehensive digital advertising strategy and manage agency in execution across paid search, display, social advertising, and emerging channels while managing substantial media budgets and campaign performance. Oversee website optimization initiatives including SEO, landing page development, and conversion rate optimization to maximize user experience and drive measurable business results. Analyze digital performance metrics across all platforms and provide data-driven recommendations for continuous optimization and competitive advantage.

Social Media: Develop and directintegrated organic social media strategies that amplify brand messaging, drive community engagement, and build authentic relationships across all social platforms. Collaborate closely with content and creative teams (in-house & agency) to develop compelling digital assets and messaging that resonates with target audiences while maintaining consistent brand voice. Monitor social media trends, platform updates, and competitive landscape to identify new opportunities for brand growth and engagement.

Email & CRM: Optimize and direct marketing automation and lead nurturing programs that guide prospects through the customer journey and maximize lifetime value. Develop sophisticated email marketing campaigns and CRM strategies that segment audiences effectively and deliver personalized, relevant content at scale. Leverage customer data and behavioral insights to create targeted communications that drive conversion, retention, and revenue growth while ensuring compliance with data privacy regulations.

Performance Analysis: Drive data-driven decision making through comprehensive analysis of digital marketing performance across all channels, utilizing advanced analytics tools and attribution modeling to measure ROI and campaign effectiveness. Establish key performance indicators and reporting frameworks that provide actionable insights to stakeholders while identifying optimization opportunities and growth trends. Create strategic recommendations based on performance data, competitive analysis, and market intelligence to continuously improve campaign performance, budget allocation, and overall digital marketing strategy effectiveness.

People Leadership: Build, inspire, and develop a high-performing digital marketing team through strategic hiring, mentorship, and performance management while fostering a culture of data-driven decision making, creative excellence, and collaborative execution.

Please note that this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the teammate for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Managerial Responsibility:

Direct supervisory responsibility including the to hire, transfer, suspend, layoff, recall, promote, discharge, assign, reward or discipline or effectively recommend such actions.

Experience & Qualifications

Required Education and Experience:

Bachelor's degree in Marketing, Digital Marketing, or related field

8+ years of digital marketing experience with proven track record of driving growth and ROI

Expert-level knowledge of Google Ads, Meta advertising, programmatic platforms, and marketing automation tools

Proficient in advanced analytics tools (SQL, Python/R preferred), statistical modeling, cohort analysis, and transforming complex performance data into strategic recommendations that drive campaign optimization and business growth

Experience managing multi-million dollar marketing budgets and demonstrating clear ROI

Proficiency in A/B testing, attribution modeling, and performance measurement

Proven experience developing and executing comprehensive SEO strategies, technical SEO audits, content optimization, link building, and organic search growth initiatives with measurable results

Experience with travel, transportation, or e-commerce industries preferred

Google Ads and Meta Blueprint certifications preferred

Knowledge Skills & Abilities:

Ability to collaborate effectively with cross-functional teams and external partners 
Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions 
Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively

Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country. 

Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. 