Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
We are seeking a visionary and customer-centric Lead Marketing Manager to lead our Fiber Base marketing initiatives. This role is instrumental in developing and executing base management programs that prioritize the customer journey and experience (CX). Along with that, a passion for driving measurable, meaningful, and impactful interactions that secure growth and long-term value. The ideal candidate will be a dedicated ambassador for the Fiber Base, championing a customer-first approach and employing an omni-channel test and learn strategy to optimize key moments in the customer lifecycle.
Key Responsibilities:
Address Key Drivers:
Identify and address known risks to the business and CX, moments causing friction, and opportunities to create brand affinity
Implement initiatives to improve product experience and increase feature adoption
Performance Metrics:
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field. A Master’s degree is advantageous.
At least 7 years of marketing experience with a focus on customer journey and CX.
Proven success in developing and executing omni-channel marketing strategies.
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication, leadership, and interpersonal abilities.
A deep commitment to delivering exceptional customer experiences.
Why Join Us?
Join a forward-thinking company that values innovation and customer-centricity. As the Lead Marketing Manager for Fiber Base, you will have the opportunity to shape pivotal customer interactions and drive the strategic growth of our brand in the telecommunications industry.
Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
