The Social Media Strategist translates brand priorities and business goals into a cohesive, high-impact social media strategy that drives engagement, storytelling, and measurable growth across global platforms. This role blends creativity with analytics, ensuring SeneGence brand, field, and product stories are shared consistently and compellingly through social-first content that informs, inspires, and converts. The Strategist partners closely with Creative, Brand/Category Marketing, and Field/Distributor teams to develop platform-native campaigns, optimize performance, and strengthen the SeneGence brand voice across all markets. This position is based onsite at SeneGence Global Headquarters in Sapulpa, Oklahoma. In-person collaboration is a core part of our culture and essential to the creative partnership between our Marketing, Creative, and Field teams.
CORE RESPONSIBILITIES
Social Strategy & Content Planning
- Develop and manage the global social content calendar, balancing product launches, campaigns, and evergreen storytelling.
- Utilize social listening, data trends, and community feedback to inform content strategy and identify new opportunities.
- Oversee the development of creative briefs and campaign toolkits that connect brand objectives to channel-specific execution.
- Support brand consistency through accurate hashtags, SEO-informed captions, and voice alignment across all channels.
- Ensure campaign alignment by collaborating with Brand, Creative, and Field Development teams.
Content Creation & Community Management
- Oversee the company's content creation, guiding the development of engaging short-form video, reels, tutorials, and visual assets.
- Guide the strategy for community management, fostering a positive, responsive brand presence with distributors and consumers through DMs, comments, and engagement.
- Manage the strategy for curating and repurposing user-generated and distributor-created content for campaigns and promotions.
- Collaborate with PR and Brand teams to support influencer, affiliate, and creator outreach.
Field Enablement & Event Integration
- Develop and support in-person and virtual distributor trainings on social media best practices, content creation, and brand representation.
- Partner with Field Development and Education teams to create training materials and digital toolkits that elevate distributor engagement and compliance.
- Develop and manage onsite social media coverage plans for corporate and field events, including contests and live content.
- Oversee event content capture, daily recaps, and post-event scheduling.
- Incorporate MUA-certified support at corporate shoots and events, assisting with tutorials and product application for campaigns.
- Collaborate with the Events team to schedule social content across Distributor Country Facebook Groups.
Analytics, Performance & Growth
- Manage social performance tracking and analysis, reporting key trends, engagement metrics, and optimization opportunities monthly.
- Monitor community sentiment and recurring discussion topics to inform content planning.
- Support paid social initiatives through creative input and copy collaboration.
- Encourage continuous innovation by staying current with emerging social platforms, algorithms, and industry trends.
- Support brand stewardship by maintaining accuracy, compliance, and consistency across all content and partnerships.
QUALIFICATIONS
- Bachelor's degree preferred; English, Creative Writing, Marketing, Communications or related field preferred. Education/experience equivalent considered.
- 5 – 8 years of experience in social strategy, content marketing, or digital brand management.
- Beauty, wellness, or lifestyle industry experience preferred; direct-sales or field marketing experience is a plus.
- Proven ability to manage both strategic planning and the oversight of hands-on content creation.
- Strong understanding of current and emerging social platforms, trends, and algorithms.
- Demonstrated skill with short-form video storytelling, content optimization, and community management.
- Familiarity with analytics tools such as GA4, Meta Business Suite, or similar.
- Exceptional communication, collaboration, and organizational skills.
- MUA certification strongly preferred.
- Excellent written, verbal, and interpersonal communication skills with the ability to collaborate cross-functionally.
- Strong attention to detail, organization, and accountability for deadlines and deliverables.
- Demonstrated creativity and curiosity, with a passion for beauty, skincare, and digital storytelling.
- Hands-on familiarity with analytics, data interpretation, and content performance metrics.
- Deep interest in media, technology, and emerging social platforms; active awareness of cultural and digital trends.
- Thrives in both independent and team environments; receptive to feedback and committed to continuous improvement.
PHYSICAL DEMANDS
Physical requirements include arm and hand steadiness and finger dexterity enough to use a keyboard and telephone; frequent walking with occasional standing; may be subject to occasional lifting up to 25 pounds and occasional carrying up to fifty (50) pounds; frequent balancing, bending, handling, feeling, and climbing; occasional reaching, kneeling, and twisting; vision, speech, and hearing sufficient to perform the essential tasks.
WORKING CONDITIONS
Working environment is primarily an office environment, subject to irregular hours, including nights, weekends and holidays.
SeneGence is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law.
