About Perceptive
Our mission is to shape the future of clinical research. With decades of experience and the brightest minds in the industry, we help the global biopharmaceutical industry bring new, advanced medical treatments to market, faster.
We seek to change the world, and with the support of our teams across the globe, we flourish together. At Perceptive, we are one team. We learn, grow and win together.
Are you ready to help change the world?
Apart from job satisfaction, we can offer you:
HEALTH:
- Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF:
- Paid time off policy including holidays and sick time
- Internal growth and development programs & trainings
WEALTH:
401(k) program, life & accident insurance and disability insurance
About the role
As Senior Digital Marketing Manager, you will be responsible for planning, implementing, and monitoring digital marketing campaigns across all digital networks as well as overseeing and optimizing the infrastructure of digital marketing efforts. Digital marketing strategy must support the overall Business Unit strategy in parallel with the strategic marketing vision and must support the ongoing development and growth of commercial success as defined by the annual goals and targets.
In this role, you will safeguard the Perceptive and Business Unit brand and manage the day-to-day operations of digital marketing campaigns, ensuring efficient execution and alignment with business objectives.
The role requires a blend of technical prowess, analytical thinking, and creativity to support marketing initiatives and drive continuous improvement in digital marketing performance.
Key Responsibilities
Digital Marketing
- Oversee all aspects of digital marketing including marketing automation, website CMS, digital advertising platforms, social media platforms, and various martech software applications.
Social media
- Manage social media platforms; determine and create optimal assets to increase engagement.
Website Management
- Responsible for keeping the corporate website current and up to date and managing its administration.
Creative Development
- Develop imagery and other assets for internal and external use.
Data Analytics & Reporting
- Evaluate important metrics that effect website traffic, digital advertising, and marketing campaigns.
- Assess current demand generation strategies and identify necessary investments to enhance campaign returns and efficiency.
Digital Campaign Execution
- Execute, monitor, and optimize digital marketing campaigns across various channels including but not limited to SEO, SEM, email marketing, social media, and display advertising.
- Create and execute unique online campaigns, email drips, nurturing programs, LinkedIn Ads, Google Ads, Account based marketing/IP targeting, etc. to drive sales and/or produce quality leads.
Sales Enablement
- Collaborate with Marketing and Lead Generation teams delivering digital intelligence to the commercial team in the form of lead scoring, qualified lead management, and accountability tracking.
Other
- Carryout any other reasonable duties as required.
Functional Competencies (Technical knowledge/Skills)
- Excellent interpersonal, verbal and written communication skills, and ability to work in fast-paced business environment.
- High emotional intelligence and ability to work across teams with different types of individuals.
- Ability to work independently and efficiently with an emphasis on time management and completing priorities on time with quality.
- Proven creative skills and ability to direct internal / external stakeholders in asset development as required.
- A flexible attitude with respect to work assignments and new learning.
- Ability to manage multiple and varied tasks with enthusiasm and prioritize workload with attention to detail.
- Ability to identify and implement process improvements.
- Proactively participates in skills improvement training and encourages their teams to participate.
- Ability to coach others to succeed enhancing individual and professional development. Sharing knowledge, skills, and expertise to others.
- Builds and maintains an in-depth knowledge of technology within the life sciences industry and how it affects customers adopting our products.
- Maintains an up-to-date awareness of trends, tools, technology, techniques and processes within the Life sciences domain.
Experience, Education, and Certifications
- Experience in the same or similar role.
- Demonstrable experience in: Digital marketing channels, paid digital media, social media, SEM/SEO, and Google Analytics, SalesForce CRM, Pardot/Account Engagement platforms, WordPress and WP Engine and Adobe creative suite, video development / editing skills an advantage.
- Digital-forward, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects while adhering to strict deadlines.
- Bachelor’s Degree in a marketing discipline or a related study, or equivalent project-related experience.
- English: Fluent.
This role is remote. Candidates located in following states: AZ, CT, DE, FL, GA, IL, MA, MO, NH, NJ, NC, PA, VT, VA are preferred. The annual base salary range for this role is $94,376- $175,271. This range represents the anticipated initial annual salary and will vary depending on several factors including the candidate’s experience and skills as well as market rate adjustment.
Come as you are.
We're proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
