Digital Content & SEO Manager

ZenGRC • Full-time • Remote (United States) • 2d ago

About ZenGRC!

Founded in 2009, ZenGRC is a leading governance, risk, and compliance (GRC) SaaS solution provider, offering two robust products: ZenGRC and ZenGRC Pro. Recognized for its in-house GRC expertise, ZenGRC delivers Simply Powerful GRC solutions that guide organizations through compliance with ease and efficiency.

ZenGRC stands out by offering a single price for comprehensive access to all modules and frameworks, ensuring users benefit from a seamless and cost-effective experience. Dedicated to simplifying GRC processes, ZenGRC continues to innovate and support organizations in achieving compliance and managing risk effectively.

Role Overview

We are seeking someone who will own the strategy and execution behind how our content gets discovered, ranked, and converted. This role blends content strategy, SEO, paid search, and social media performance to drive qualified inbound leads.

We’re looking for someone who is not only data-driven and analytical but also a strong storyteller — a writer who knows how to turn insights into content that engages, persuades, and converts. You’ll create high-performing content that’s both algorithm-smart and human-centered, while continuously exploring ways to apply AI-driven optimization to enhance reach, personalization, and performance.

Key Responsibilities:

SEO & Organic Growth

Develop and execute an SEO strategy that increases qualified traffic and conversions.
Conduct keyword and intent research to identify high-impact opportunities.
Optimize website and landing page content for search visibility and conversion rate.
Track, analyze, and report on SEO performance and continually test to improve results.
Build and manage backlink strategy (guest posts, PR mentions, partnerships, etc.).

Content Strategy & Development

Create and manage a content calendar that supports the buyer journey — from awareness to conversion.
Write or edit blogs, landing pages, and gated content optimized for search and conversion.
Collaborate with SMEs and product marketing to translate complex topics into engaging stories.
Use analytics and A/B testing to continuously improve content effectiveness and engagement.
Maintain brand voice consistency across all digital touchpoints.

Paid Search & Social Media Optimization

Plan, execute, and optimize paid search (Google Ads, Bing) and paid social campaigns (LinkedIn, Meta).
Analyze performance across channels to identify trends and allocate budgets effectively.
Experiment with ad formats, audiences, and copy to improve CTRs and conversions.
Partner with designers to create visuals and video assets that enhance performance
Understand how AI Overviews and zero-click search affect SEO strategy and how to adapt.

Conversion Optimization & Analytics

Build and optimize landing pages with strong UX and clear CTAs.
Own the performance funnel from impression → click → conversion.
Leverage tools like Google Analytics and Marketo to track metrics.
Present actionable insights and recommendations for continuous growth.

Key Skills & Qualifications:

Must-Have Skills

3-5 years of experience in digital marketing, SEO, or performance content roles.
Deep understanding of SEO, SEM, and social algorithms — including recent AI-driven ranking changes.
Proven track record of growing organic traffic and improving conversion rates.
Strong writing and editing skills — ability to create content that ranks and
Proficiency in Google Analytics, Search Console, SEMrush or other analytics tools.
Analytical mindset with the ability to interpret data and turn it into action.

Nice-to-Have Skills

Experience with marketing automation and CRM systems (HubSpot, Pardot, Marketo).
Familiarity with AI tools for content optimization.
Understanding of technical SEO.
Basic design or video editing skills for social content.
Familiarity with GRC, compliance, or cybersecurity industries

Personal Attributes

Growth hacker mentality — curious, experimental, and data-obsessed.
Self-starter who thrives in a fast-paced environment.
Collaborative communicator who can partner cross-functionally.
Strategic thinker who’s equally comfortable rolling up their sleeves.

#LI-REMOTE

Benefits (US-Based Employees)

We are committed to the health and safety of our people. Our people are mostly working remote, collaborating online and connecting over video, as they continue to deliver high-quality technology solutions
Competitive salary and equity (we want everyone to be a stakeholder)
Full benefits (medical, dental, vision, 3% 401k match, wellness offerings, etc.)
Unlimited PTO, paid sick days, 11 holidays
Collaborating with smart coworkers that put customers first

Equal Employment Opportunity Statement

We value a diverse environment. ZenGRC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, citizenship or immigration status, disability status, genetics, protected veteran, sexual orientation, gender identity or expression, or any characteristic protected by federal, state or local laws.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.

ZenGRC will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. All resumes submitted to ZenGRC will be retained for 6 months (12 months with your consent) after submission for recruitment purposes. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [email protected].