We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!) to cut through the noise of social data, surface what matters, and guide immediate action.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja’s fast-moving culture — balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity.
Key Responsibilities
- Social Media Analytics: Lead reporting and insights across all social media activity (organic, earned, influencer, and paid). Quantify what drives virality, and raise the odds of it happening.
- Turn Data into Decisions: Provide fast, actionable analysis of campaign and creative performance to drive the next viral SharkNinja product.
- Creative Effectiveness: Partner with creative and social teams to evaluate content performance, run A/B testing, and recommend quick pivots to maximize impact.
- Cross-Team Collaboration: Work with media agencies, internal media, and social partners to align on measurement, reporting, and learnings.
- KPI Development: Cut through the noise of vanity metrics and define the metrics of success for social media marketing and ensure performance is tracked and understood.
- Executive Reporting: Deliver tailored, action-oriented reporting for different audiences (tactical vs executive) and automate where possible.
- Best Practices & Benchmarks: Conduct rapid analyses to set standards and evolve measurement approaches.
- Culture & Collaboration: Share insights, coach peers, and contribute to a culture where data fuels decision-making and action.
Attributes & Skills
- Bachelor’s degree in Marketing, Analytics, Statistics, Economics, or a related field.
- 5+ years of experience in performance marketing analytics, social media analytics, or creative measurement.
- Strong track record analyzing social platforms (Meta, TikTok, YouTube, etc.) and distilling insights into actions.
- Advanced experience with Excel functions such as pivot tables, formulas, and data plug ins.
- Experience with data visualization tools such as Power BI.
- Strong analytical thinking with the ability to prioritize speed-to-insight.
- Excellent communication and influencing skills to drive decisions at pace.
- Self-motivated and comfortable balancing multiple priorities in a dynamic environment.
