As the Benelux Social Media Lead, you will shape and execute the social media strategy for SharkNinja across Belgium, the Netherlands, and Luxembourg. You’ll be the region’s social voice—developing platform-specific content, driving community growth, and ensuring that our brand shows up in culturally relevant, engaging, and on-brand ways across social platforms.
In this standalone role, you’ll work closely with global and EMEA teams to localize campaigns, build creator and influencer partnerships, and lead day-to-day execution across key channels. This is a hybrid strategic and hands-on role for a creative, data-driven storyteller who knows how to drive regional impact through social.
What You’ll Do
Develop & Execute Regional Strategy
- Lead the Benelux social media strategy, aligned to global priorities and tailored to local cultural nuances.
- Build platform-specific plans (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion.
- Stay ahead of local platform trends, audience behaviors, and competitive activity to keep SharkNinja relevant and top-of-feed.
Content Planning & Creation
- Own the social content calendar and partner with creative teams to deliver engaging, high-quality, on-brand content.
- Identify opportunities to localize global campaigns and create original, regional-first stories that resonate with local audiences.
- Lead visual and copy development in Dutch (and English when applicable), ensuring everything feels native and credible.
Community Engagement
- Manage day-to-day community interactions across platforms—commenting, engaging, and building relationships with followers.
- Act as the frontline of the brand in-market, responding to messages with a consistent, brand-right tone.
- Partner with the CX team to ensure seamless customer hand-offs and timely response.
Influencer & Partner Marketing
- Build and maintain strong relationships with local creators, influencers, and ambassadors.
- Lead local seeding, partnerships, and content collaborations that extend reach and drive relevance.
- Collaborate with the global influencer team to align on strategy and performance.
Campaign & Performance Management
- Execute organic and paid social media campaigns in partnership with digital and media teams.
- Analyze performance metrics (reach, engagement, sentiment, traffic, conversions) and translate into clear insights.
- Share monthly reports and recommendations to optimize performance and scale what works.
Cross-Functional Collaboration
- Work closely with regional and global marketing, creative, PR, and eComm teams to align campaigns and launch moments.
- Contribute social POVs and trends to the wider team to influence brand creative and messaging.
What You’ll Bring
- 5+ years of hands-on social media experience, ideally in consumer goods, lifestyle, or tech.
- Native or fluent Dutch speaker with strong English (French is a plus).
- Proven success in growing social communities and creating culturally relevant content.
- Deep understanding of social platforms, audience behaviors, and channel-specific best practices in the Benelux region.
- Experience managing influencer campaigns and creator partnerships.
- Strong creative instincts paired with analytical thinking; you can turn insights into actionable plans.
- Self-starter who thrives in fast-paced environments and can work autonomously while staying highly collaborative.
- Comfortable wearing both strategic and executional hats.
- Proficient in tools like Sprinklr, Meta Business Suite, TikTok Ads Manager, and social analytics platforms.