Senior Digital Strategist (CRO)

Power Digital Marketing • Full-time • Remote (Remote - United States) • 3w ago

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

At Power Digital, the Senior Strategist, Conversion Rate Optimization role is responsible for independently driving new business sales with a personal quota, as well as owning, developing, testing and iterating the new business offering for CRO specifically. You will exhibit strong digital marketing analytics expertise, as well as superior sales and business acumen, with proven experience selling services related to conversion rate optimization and growth marketing.

You will have the ability to cultivate strategic brand-level connections, and forge relationships with key decision-makers - showing resilience and determination along the way. This role requires an individual that appreciates autonomy, has heightened critical thinking abilities, and knows the inside workings of the media measurement landscape. While this individual contributor role is focused on increasing the volume of revenue and billings for the CRO offering, you must show a deep knowledge of the digital marketing industry, and have the ability to articulate how our broader services can address client challenges and business objectives.

Responsibilities:

Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Become an expert in the unique value proposition of Power Digital / CRO offering through deep partnerships with CRO, Strategy, and Sales teams
Utilize data and technology tools to identify, pursue, engage, and connect with prospective buyers (advertisers) within our ideal client profiles
Drive prospective client meetings with a particular focus on providing expertise for our CRO offering
Focus on increasing revenue and adoption of our CRO offering while also acting as a connective tissue between Power teams and our advertisers
Reach and strive to exceed sales quotas while contributing to our team goals
Travel to client meetings and collaborate with colleagues, as required
Drive new revenue opportunities through events, networking, cold-calling, and thought leadership opportunities

Role Requirements:

Intense focus on analytics and data within the marketing function, with a growth mindset and curiosity to learn and challenge yourself
5+ years of experience in CRO / analytics / marketing within a marketing agency or similar environment
Excellent communication and collaboration skills
Data-driven decision making
A proactive approach toward “building” a business

Key Performance Indicators (KPIs)

$15,000 Monthly GP Sales Quota (2+ deals / mos)
Run 10+ Discovery Calls/Set 10+ Discovery Calls per month (as needed to maintain sales quota)
Run 5+ Appraisals/Audits with internal team per month (as needed to maintain quota)
Win 2+ proposals per month (as needed to maintain sales quota)
Maintain a new business / new client AOV of $7k/mo

Most Important Things (MITs)

An ability and proven track record of SELLING: Being a hunter, building a book, negotiating and winning deals - and doing it with a strong sense of urgency and resilience
Performance measurement and ROI: Implement the right actions, behaviors, and individual KPIs and metrics to measure effectiveness and generate revenue

Benefits & Perks:

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives