About this position:
We’re hiring a Digital Content Manager to own and scale the content engine for Later Social—crafting narratives that resonate with marketers while staying ahead of the evolving search landscape. In this role, you’ll blend human creativity with AI-powered strategies to ensure Later Social’s content is optimized for visibility, shareability, and measurable business impact.
This is a high-impact, cross-functional role reporting to the Head of Product for Later Social. You’ll partner with research, data, product, and demand gen teams to create content that drives trial activations, improves adoption, and positions Later as the go-to brand for social media marketers.
What you'll be doing:
Strategy
- Develop and lead Later Social’s content strategy across blog, web, social, and demand generation channels.
- Focus on driving trial activations, product adoption, and engagement through high-performing digital content.
- Build narratives that connect product innovation with customer needs, showcasing Later as a thought leader.
Technical/ Execution
- Write and edit content optimized for both classic SEO and Generative Engine Optimization (GEO)—ensuring visibility across AI Overviews, ChatGPT, Perplexity, and emerging answer engines.
- Partner with Data & Research teams to surface proprietary insights that strengthen Later’s thought leadership.
- Refresh and repurpose existing content, keeping it relevant with richer formats, new data, and updated storytelling.
- Experiment with short-form video, interactive formats, and multimedia assets to match shifting consumption habits.
- Build lifecycle content (onboarding guides, feature overviews, case studies) that fuels customer adoption and retention.
- Analyze performance metrics (traffic, trial conversions, feature usage) and iterate quickly to improve results.
Team / Collaboration
- Partner with Product, Demand Generation, and Social teams to align content efforts with GTM strategy.
- Work closely with Design and Creative to produce compelling, on-brand content assets.
- Act as the go-to resource for digital content best practices, sharing trends and recommendations with the broader marketing team.
Research/Best Practices
- Stay ahead of digital, social, and AI-driven content trends—from voice search to social-first storytelling.
- Continuously test new approaches, channels, and tools to maximize reach and effectiveness.
- Monitor competitor content strategies and identify opportunities for differentiation.
What success looks like:
- Consistently produces high-quality, engaging digital content that drives measurable outcomes—traffic, trial activations, product adoption, and customer retention.
- Builds a strong, data-informed content engine, optimizing performance across blog, social, and demand-generation channels.
- Creates narratives that position Later Social as a thought leader in social media marketing, translating complex product features into clear, compelling stories.
- Collaborates seamlessly across Product, Design, and Marketing teams, aligning content with GTM strategy and business objectives.
- Demonstrates agility by testing new formats, channels, and AI-driven content strategies, iterating quickly based on performance insights.
- Contributes to a culture of learning and innovation, sharing best practices, trends, and actionable insights across the marketing organization.
What you bring:
- 4–6 years in digital content or growth content marketing, ideally in SaaS or product-led growth (PLG) businesses.
- Proven track record of producing content that delivers measurable outcomes (traffic, trial activations, adoption).
- Expertise in SEO and AI-enhanced content strategies (GEO, voice search, social search, AI overviews).
- Excellent writing, editing, and storytelling skills with the ability to translate complex product features into engaging narratives.
- Strong grasp of video and multimedia content creation, particularly for social-first campaigns.
- Passion for the social media and influencer marketing space (industry experience a plus).
How you work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$ 120,000 - 140,000 USD
*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
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