Influencer Manager - NorthAm (Strategic Partnerships)

Wise • Full-time • Austin • 1w ago

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are looking for our first North America (NORTHAM) focused Influencer Manager to join our Strategic Partnerships team. This is a new, regional role for a driven and ambitious individual ready to turbocharge our influencer marketing efforts and expand into high-opportunity markets.

You will be a social media expert who thrives on a challenge, owning the full strategy and execution for an exciting growth vertical. Your mission will be to identify, test, and scale influencer partnerships across a vast and diverse region, driving tangible results by connecting Wise with new audiences.

You'll be responsible for end-to-end influencer partnerships from crafting a localised strategy and negotiating commercial deals to managing campaigns and serving as a local product expert. This will require close collaboration with regional managers and internal marketing teams (e.g. PR, Organic Social, Paid Social), leveraging influencer talent and content to support wider campaigns and maximise our reach.

Responsibilities

Influencer Management & New Deals:
- Develop and manage regional influencer campaigns, including campaign strategy, sourcing influencers, negotiating rates, managing contracts, reporting and forecasting
- Work with regional leads to explore and justify other influencer channels for growth
- Develop and execute comprehensive influencer marketing campaigns that align with Wise's NORTHAM growth objectives and target audience (using our influencer tool)
Strategy and Execution:
- Design and implement influencer marketing strategies to double down on growth and drive new customers
- Collaborate with other teams in marketing to create compelling content with a wider use case
- Create new and improved investment frameworks for the region
- Become a regional product specialist within the team
- Create new strategic growth opportunities for the region via influencers and advocacy, for e.g. events, activations and ambassador programs
Regional Management:
- Oversee regional influencer marketing activities to ensure alignment with the global strategy
- Manage regional influencer roles and coordinate efforts to maximise local impact
Performance Tracking and Reporting:
- Provide regular reporting and analysis at a regional level on campaign outcomes and KPIs and use this to inform future strategy
Program Operations
- Understand and implement the operational side of influencer deals, including payments, compliance, tool management and forecasting

Qualifications

Extensive experience in influencer marketing with a proven track record building and scaling influencer programs to drive customer growth
Experience working with or within influencer management agencies
Experience in setting up many different types and sizes of commercial deals
Regional expertise and demonstrable knowledge of the social media landscape, key channels, and influencer communities within the US, Canada and Mexico
Experience monetising social media followers
Enthusiastic, creative team player with a genuine love for all things content related
A self-starter who can work autonomously, managing projects end-to-end, including budget, timelines and deliverables
Strong analytical skills with ability to identify performance trends and opportunities with examples of measurement across influencer campaigns
Experience working with junior team members to mentor and scale projects
Ability to influence and collaborate cross-functionally is key

Nice-to-have

Experience managing influencers/talent/ambassadors in the financial technology industry
Understanding of affiliate programs
Fluency in a local language(s) relevant to the role
Experience working on diverse content types, beyond just sponsored posts

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.